Breakfast Cereals - UK - February 2002
Breakfast Cereals - UK - February 2002

This report addresses the UK retail market for breakfast cereals, last reviewed by Mintel in December 1999. The market is estimated to be worth £1,040 million in 2001, having grown in value by 4% since 1996, and is very mature, with most traditional products having commodity status. Promotional activity within the market remains strong, typically surrounding new product launches fuelled by changing consumer demands coupled with technological improvements in ...

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix

Other

Contents
The Supply Structure
New Product Trends
The Future
Forecast