Table of Contents
Introduction and Abbreviations
-
- Consumer research
- ACORN
- Abbreviations
Premier Insight
-
- Beach holidays for families
- Selling multiple holidays
Summary of Key Report Findings
-
- Overseas holidays remain resilient
- The short-haul market remains fairly static
- Exchange rates
- Proliferation of low-cost routes to Spain
- Holidays to Spain are still growing but driven by the independent sector
- Regional variations
- Beach holidays still dominate demand
- Length of holiday decreasing
- Scheduled flights overtake charter
- Hotels still dominate accommodation used
- Travel agents still dominate bookings to Spain but Internet growing
- Changing supply structure
- Spain most popular with the young traveller
Market Factors
-
- The total overseas holiday market
-
- Figure 1: Overseas holidays and expenditure, 2000-05
- Multiple holidays becoming more common
-
- Figure 2: Trends in multiple holiday-taking in the UK or abroad, 2000-04
- The impact of low-cost airlines
-
- Figure 3: Scheduled passengers carried by main low-cost airlines, 1999-2004
-
- Figure 4: Selection of low-cost routes to Spain, May 2005
- Regions visited by British holidaymakers
-
- Figure 5: Outbound holiday visits, by region visited, 2000-04
- Exchange rates
-
- Figure 6: Annual average exchange rates for Sterling against the euro and US Dollar, 2000-05
- Consumer confidence
-
- Figure 7: GfK Consumer Confidence Barometer, Jan 2003-March 2005
- Increasing Internet usage and other technologies
-
- Figure 8: Internet penetration, by gender, socio-economic group and age, 2000-05
-
- Figure 9: Penetration of Internet technologies, 2003-05
Market Size and Trends
-
-
- Figure 10: Volume and value of holidays to Spain, 2000-05
- The independent sector is booming
-
- Figure 11: Inclusive tours versus independent holidays to Spain, by volume, 2000-04
- Figure 12: Inclusive tours versus independent holidays to Spain, by value, 2000-04
- Spain is still ahead of the competition
-
- Figure 13: Top five holiday destinations for the British, 1997-2003
-
Market Segmentation
-
-
- Figure 14: Adults who have taken a holiday to Spain for their last/last but one holiday, 2000-04
- Type of holiday taken
-
- Figure 15: Type of holiday taken for last holiday to Spain, 2000-04
- Length of holiday taken
-
- Figure 16: Number of nights taken for last holiday to Spain, 2000-04
- Method of travel
-
- Figure 17: Main method of travel used for last holiday to Spain, 2000-04
- Type of accommodation
-
- Figure 18: Type of accommodation for last holiday to Spain, 2000-04
-
Distribution
-
-
- Figure 19: How last holiday to Spain was booked, 2000-04
-
- Figure 20: Method of booking for last holiday to Spain, 2003 and 2004
-
The Supply Structure
-
- Spanish Tourist Office
- TUI UK
- MyTravel
- Thomas Cook UK
- First Choice Holidays plc
- Cosmos group of companies
- Gold Medal International Ltd
- Libra Holidays Group
The Consumer
-
- Holidays taken in Spain
-
- Figure 21: Holidays taken in Spain, March 2005
-
- Figure 22: Holidays taken in Spain, by gender, age and socio-economic group, March 2005
-
- Figure 23: Holidays taken in Spain, by geographic region and ACORN category, March 2005
-
- Figure 24: Holidays taken in Spain, by detailed lifestage groups, March 2005
-
- Figure 25: Holidays taken in Spain, by media, supermarket usage and commercial TV viewing, March 2005
- Spanish destinations visited
-
- Figure 26: Spanish destinations visited, March 2005
-
- Figure 27: Multiple Spanish destinations visited, March 2005
The Consumer – Detailed Demographics
-
- Spanish destinations visited
-
- Figure 28: Spanish destinations visited, by gender, age and socio-economic group, March 2005
-
- Figure 29: Spanish destination visited, by geographic region and ACORN category, March 2005
-
- Figure 30: Spanish destinations visited, by detailed lifestage groups, March 2005
-
- Figure 31: Spanish destinations visited, by media, supermarket usage and commercial TV viewing, March 2005
Consumer Attitudes and Targeting Opportunities
-
- Holidays to Spain – future intentions
-
- Figure 32: Holidays to Spain – future intentions, March 2005
- Spanish holidaymakers by future holiday intentions
-
- Figure 33: Spain holidaymakers, by future holiday intentions, March 2005
- Spanish holiday target groups
-
- Figure 34: Attitudes towards Spain agreed with, October 2004
- Sun Seekers (28% of the sample or 13.7 million adults)
- Culture Vultures (18% of the sample or 8.8 million adults)
- Entertainment Seekers (12% of the sample or 5.9 million adults)
- Anti-Spain (42% of the sample or 20.5 million adults)
- Spanish target groups by demographic analysis
-
- Figure 35: Spanish holiday target groups, by gender, age and socio-economic group, October 2004
-
- Figure 36: Spanish holiday target groups, by region and ACORN category, October 2004
-
- Figure 37: Spanish holiday target groups, by detailed lifestage group, October 2004
-
- Figure 38: Spanish holiday target groups, by media, supermarket usage and commercial TV viewing, October 2004
- Spanish holiday target groups by destinations visited
-
- Figure 39: Spanish holiday target groups, by destinations visited in the past five years, October 2004
- Spanish target groups by future holiday intentions
-
- Figure 40: Spanish holiday target groups, by future holiday intentions, October 2004
- Optimum targeting of future Spanish holiday intentions
-
- Figure 41: Optimum targeting of future Spanish holiday-taking intentions, March 2005
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
-
-
- Figure 42: Future Spanish holiday-taking intentions, by gender, age and socio-economic group, March 2005
-
- Figure 43: Future Spanish holiday-taking intentions, by geographic region and ACORN category, March 2005
-
- Figure 44: Future Spanish holiday-taking intentions, by detailed lifestage groups, March 2005
-
- Figure 45: Future Spanish holiday-taking intentions, by media, supermarket usage and commercial TV viewing, March 2005
-
The Future
-
- Short breaks and city breaks continue to grow
- The package market is showing signs of recovery…
- …but the independent market growth set to continue
- Intensifying worldwide competition between holiday destinations
Forecast
-
-
- Figure 46: Forecast of holidays to Spain, by value, 2005-10
- Figure 47: Forecast of holidays to Spain, by volume and spend per trip, 2005-10
-
Back to top