British Lifestyles - March 2006
British Lifestyles - March 2006

When buying goods and services – whether everyday essentials such as food and drink, or larger, considered purchases such as white goods – the British consumer goes through a rational decision process in order to reach the best decision possible. Or do they? While most consumers would like to think of themselves as rational when making a purchasing decision, emotions can play a stronger role in shaping the way in which we ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix

Other

Expenditure Overview
Britain Today
Everyday Expenditure
Occasional Expenditure
Considered Expenditure
Housing and Finance
Emotional versus Rational Consumers
The Future and Forecasts