When buying goods and services – whether everyday essentials such as food and drink, or larger, considered purchases such as white goods – the British consumer goes through a rational decision process in order to reach the best decision possible. Or do they? While most consumers would like to think of themselves as rational when making a purchasing decision, emotions can play a stronger role in shaping the way in which we buy food, clothes, holidays, financial products, etc.
British Lifestyles 2006 will explore the relationship between consumer purchasing and emotions, looking across a range of consumer markets to determine which are typically ruled by the rational and which are ruled by the emotional. Consumer expenditure is detailed, along with consumers’ perception of their own shopping habits.
British Lifestyles 2006 offers you all the insight and inspiration your business needs for designing clever, creative and brilliantly targeted marketing strategies.
