About the Market

During the last few years consumer spending on clothing in France has shown sluggish growth, lifting by a mere 1.4% overall compared to a rise in total spending levels of 16.3%. This can mostly be attributed to the intense price competition that has grown up in France over recent years with particular price-led fast fashion players like H&M and Inditex shifting the competitive agenda to fashion combined with value.

Clothing specialists continue to dominate the market, accounting for some 65% of spending followed by the grocers with a share of around 12%. However, clothing specialists have been suffering a continual loss of market share in both retail sales and total non-food sales for the past four years while fast-fashion operators and Hypermarkets continue to develop and grow.

About Mintel’s Research

Pooling together the latest market analysis and detailed retailer profiles, Mintel’s new report offers you all the insight and inspiration you need for designing informed and profitable business strategies. Use Mintel’s research to:

Gain further insight into the French clothing market, its value and trends, its channels of distribution and the factors affecting it

Pin point market potential before your competitors

Gather in-depth information about consumer target groups, including key demographics

Compare French consumer trends and typologies with European consumer information

View detailed clothing retail company profiles of both specialist sector retailers and non-specialist retailers

Gain specific information on these retailer’s market share, background, finances, outlets and products

Measure market forecasts and build realistic business models

Discover ‘what’s next’ for the French clothing retail sector with in depth forecasts put together by Mintel’s skilled analysts.

Intriguing findings include…

French people shop more frequently than any other nationality in Western Europe

The Spanish owned Inditex has overtaken H&M in the rankings for the first time ever.

Although the Vivarte Group still has the greatest market share latest official statistics (before the company went private) show that its sales are down and it is particularly struggling with Kookai, shutting 49 of its stores world-wide.