Since 2000, demand for sports goods has mostly posted buoyant growth. However, in the last five years it is estimated that spending on sports goods rose by only 19.5% compared to growth in all consumer spending of 27.9%. Sports goods have thus lost share in consumer spending. Major reasons behind this include a decline in spending on sports equipment and the slow down on spending on sports apparel. In recent years, the sports market has been losing out to other product areas such personal care items, DIY, household appliances and electrical goods.

The Spanish sports sector has mainly three types of operators. Historically, the specialists sector was dominated by sole traders. In recent years multiple chains have undertaken dynamic store expansion. Under pressure from them, many independent operators have turned to buying groups for protection. This has boosted the pan-European operators, but it has also created numerous smaller local groups.

Meanwhile, sports goods producers are looking for new ways to connect with the consumers – Nike, Reebok and adidas have all opened concept stores in Spain.

About Mintel’s report

Pooling together the latest market analysis and most sort after trend data, Mintel’s report offers you a fresh and independent understanding of the market and its retailers Use Mintel’s research to inform your investment decisions in the market, guide operating strategy and to:

Gain fresh insight into the Spanish sports goods market, its value and trends, its channels of distribution and the factors affecting it

Identify the forces that serve to encourage or restrict market growth

Gather in-depth information about consumer target groups, including a demographic breakdown of key target markets

Compare Spanish consumer trends and typologies with European consumer information

Explore the market performance of specialist and non-specialist sports goods retailers operating in France, including Décathlon, Foot Locker (Europe), Groupe Go Sport, Groupe SED (Twinner/Technicien du Sport), INTERSPORT International Corporation, Sport 2000 International

Evaluate leading retailer’s operating strengths and weaknesses and their threats and opportunities, according to Mintel’s expert analysts

Discover ‘what’s next’ for the Spanish sports goods sector with in depth forecasts put together by Mintel’s skilled analysts.

Intriguing findings include:

Purchasing of sportswear typically increases with disposable income, up to a household income of €45,000. This suggests that many items are still considered discretionary purchases.