Mobile Phones and Phone Service - US - August 2006
Mobile Phones and Phone Service - US - August 2006

In 2005, the United States mobile phone industry generated revenues of $129 billion. Cell phone ownership is most impacted by household income, while cell phone usage and attitudes are most influenced by age. Mintel identifies multiple high usage groups that drive adoption: young adults (18-44) with a penchant for technological trends, high-income technology-oriented consumers who enjoy acquiring the latest gadgets, blacks, Asians, and Hispanics, and households with children.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: Simmons Cohorts

Other

Introduction and Abbreviations
Supply Structure
Future and Forecast