Financial Services Marketing: Is the Message Getting Across? - UK - June 2003
Financial Services Marketing: Is the Message Getting Across? - UK - June 2003

Maintaining a reputation as a leading provider of products and services that deliver unique, dependable and original market information Mintel; publishes over 30 UK-specific reports each month, covering a wide range of sectors and focusing on topical marketing issues. Mintel publications analyse market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of each market. By providing a comprehensive picture of the ...

more
Report Price:
£1650.00
|
$2228.00
|
€1856.91

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Contents
Introduction and Abbreviations
Background and Market Factors
The Challenges Facing Financial Services Marketeers
Segmenting the Financial Services Market
Product Development, Distribution and Pricing
The Power of the Brand
The Consumer - Advertising Impact and Recall
The Consumer and Financial Services Marketing
The Future