About the Market:

Consumers are becoming increasingly discerning in their choice of yellow fats, with health benefits and taste becoming increasingly important factors in the decision making process. There is a much wider choice of products for consumers to choose from, and yellow fats are shifting from being a convenience spread to a functional health option.

Despite the health concerns, 2005 is expected to witness a further value rise of 2 % in sales, as functional spreads and spreadable butters continue to fuel sales at the premium end of the market.

About Mintel’s research:

Compiling together the most sought-after data and most authoritative, independent market analysis, Mintel offers you a vital way of fully understanding the yellow fats market.

The unique findings from exclusive consumer research will enable you to tailor your business to real consumer demand and better understand your customers. Mintel’s research report has been designed to help you:

Find out which are the most important drivers of the yellow fats market

Quantify the impact of the healthy eating trend on the industry

Analyse the industry in terms of value and volume

Learn how the market is segmented and which products are leaders

Discover which are the top manufacturers in the market and measure their market share

Analyse the trends in new product development

Monitor advertising spend trends

Develop an ideal channel of distribution

Analyse consumer’s usage of yellow fat,s broken down by demographic sub-group and media usage

Analyse consumers’ attitudes towards yellow fats by type of yellow fat purchased.

Develop consumers typology groups for yellow fats purchasing to target the right audience

Compare the usage frequency of yellow fats by European country

Measure and develop realistic sales forecast

Intriguing findings include:

Compared to usage of margarine and spreads, butter is now the most widely eaten product in UK.

Almost 80% of consumers use butter more than once a week in France, compared to 60% of German consumers and less than half of consumers in Great Britain.

15% of adults are influenced by health concerns when buying spreads