Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Spending is driven by economics, tradition and retail activity
- Retailers and holiday sales
- Participation and spending varies by holiday
- Consumer attitudes toward holidays influence spending behavior
- Decorating
- Gift giving
- Holiday credit card use
- Gift cards
- Holiday spending fluctuates significantly by occasion
Market Drivers
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- Holiday expenditure driven by economic trends
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- Figure 1: Key economic indicators (GDP, PDI, savings, unemployment), 1999-2004
- The role of disposable income
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- Figure 2: Household income distribution, by age of householder, 2003
- Insights into consumer confidence
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- Figure 3: Historical consumer sentiment index, 1999-2005
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- Figure 4: Graph: Historic consumer sentiment index, 1999-2005
- The impact of population trends
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- Figure 5: U.S. population by age, 2000-2010
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- Figure 6: U.S. population by generation, 2005
- Households with children
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- Figure 7: Households with children under age 18 present, by age of householder, 1994-2004
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- Figure 8: Presence of children in households, by age of householder, 2003
- Figure 9: Graph: Shares of households with and without children, by age of householder, 2003
- Hispanic consumers and holiday consumption
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- Figure 10: U.S. population by race/ethnicity, 2000-2010
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- Figure 11: U.S. purchasing power, by race/Hispanic origin, 1990-2007
- Retailer dynamics influence holiday consumption
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- Figure 12: Percentage of U.S. annual sales for leading retail sectors, by month, 2004
- Retailers promote “seasonal” all year long
- Holiday timing
- Seasonal merchandising between major holidays
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- Figure 13: FDM sales of all seasonal chocolates, 2004
- Online retail gives holiday shoppers more options
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- Figure 14: Online holiday spending, by travel and non-travel (retail) sectors, 2003 & 2004
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- Figure 15: Top 15 gaining retail online properties, 2003-2004
- Marketing efforts influence consumer behavior
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- Figure 16: Frequency of greeting card purchase, by gender, December 2004
- Consumers connect to holidays through shopping, tradition
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- Figure 17: Justifiers for buying discretionary products, 2003
- Religious and cultural aspects
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- Figure 18: Religious preference, church membership and attendance, 1980-2002
- Post-holiday shopping and holidays as promotional kickoffs
Market Size and Trends
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- Overview
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- Figure 19: Sales of holiday products, by holiday, 2002 and 2004
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- Figure 20: Total value of U.S. consumer Christmas shopping expenditures, at current and constant prices, 1999-2004
- Holiday participation
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- Figure 21: Holiday participation, by incidence of participations and spending, January 2005
- Figure 22: Graph: Holiday participation, by incidence of participations and spending, top seven, January 2005
Holiday Spending by Category
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- Introduction
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- Figure 23: Sales of select holiday shopping products, segmented by product type, 2002 and 2004
- Gifts
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- Figure 24: Sales of holiday gifts, 2002-2004
- Gift buying cycle
- Gift cards
- Self giving
- Confectionery
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- Figure 25: Sales of holiday candy, 1999-2004*
- Figure 26: Graph: Sales of holiday candy, 1999-2004*
- Leading confectionery holidays
- Premium confectionery
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- Figure 27: Occasions/holidays given gourmet chocolates, by gender, December 2004
- Seasonal decorations
- Christmas decorations
- Halloween and Thanksgiving decorations
- Independence Day decorations
- Greeting cards
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- Figure 28: Sales of seasonal cards by holiday, 1999-2004
Consumer Attitudes Toward Holidays
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- Introduction
- Overview
- Attitudes towards celebrating holidays
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- Figure 29: Attitudes towards celebrating holidays, agree summary, January 2005
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- Figure 30: Attitudes towards celebrating holidays, agree summary, by gender, January 2005
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- Figure 31: Attitudes towards celebrating holidays, agree summary, by age, January 2005
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- Figure 32: Attitudes towards celebrating holidays, agree summary, by presence of children, January 2005
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- Figure 33: Attitudes towards celebrating holidays, agree summary, by marital status, January 2005
- Purchase-related attitudes and behavior
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- Figure 34: Purchase-related attitudes and behavior, agree summary, January 2005
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- Figure 35: Purchase-related attitudes and behavior, agree summary, by age, January 2005
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- Figure 36: Incidence of repayment of holiday credit card debt within two months following holiday, January 2005
- Attitudes toward gift giving
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- Figure 37: Gift-giving attitudes and behavior, agree summary, January 2005
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- Figure 38: Gift-giving attitudes and behavior, agree summary, by gender, January 2005
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- Figure 39: Gift-giving attitudes and behavior, agree summary, by age, January 2005
Holiday Shopping by Occasion
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- Overview
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- Figure 40: Incidence of holiday participation, topline analysis, January 2005
- Expenditure summary
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- Figure 41: Mean holiday expenditure and expenditure level categories, by holiday, January 2005
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- Figure 42: Graph: Mean holiday expenditure, by holiday, January 2005
- Holiday briefing
- New Year’s
- Celebration participation
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- Figure 43: New Year’s participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 44: New Year’s 2005, product launches by category, December 13, 2004 to January 10, 2005
- Valentine’s Day
- Celebration participation
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- Figure 45: Valentine’s Day participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 46: Valentine’s Day 2005, product launches by category, January 31, 2005 to February 28, 2005
- St. Patrick’s Day
- Celebration participation
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- Figure 47: St. Patrick’s Day participation, by celebration type, January 2005
- Holiday characteristics
- Easter
- Celebration participation
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- Figure 48: Easter participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 49: Easter 2005, product launches by category, March 7, 2005 to April 4, 2005
- Mother’s Day
- Celebration participation
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- Figure 50: Mother’s Day participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 51: Mother’s Day 2004, product launches by category, April 19, 2004 to May 17, 2004
- Memorial Day
- Celebration participation
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- Figure 52: Memorial Day participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 53: Memorial Day 2004, product launches by category, May 17, 2004 to June 14, 2004
- Father’s Day
- Celebration participation
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- Figure 54: Father’s Day participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 55: Father’s Day 2004, product launches by category, May 31, 2004 to June 28, 2004
- Independence Day
- Celebration participation
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- Figure 56: Independence Day participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 57: Independence Day 2004, product launches by category, June 21, 2004 to July 19, 2004
- Fireworks
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- Figure 58: Sales of independence day fireworks, 1999-2004
- Labor Day
- Celebration participation
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- Figure 59: Labor Day participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 60: Labor Day 2004, product launches by category, August 23, 2004 to September 20, 2004
- Halloween
- Celebration participation
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- Figure 61: Halloween participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 62: Halloween 2004, product launches by category, October 11, 2004 to November 8, 2004
- Thanksgiving
- Celebration participation
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- Figure 63: Thanksgiving participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 64: Thanksgiving 2004, product launches by category, November 8, 2004 to December 8, 2004
- Hanukkah
- Celebration participation
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- Figure 65: Hanukkah participation, by celebration type, January 2005
- Holiday characteristics
- Christmas
- Celebration participation
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- Figure 66: Christmas participation, by celebration type, January 2005
- Holiday characteristics
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- Figure 67: Christmas 2004, product launches by category, December 6, 2004 to January 3, 2005
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- Figure 68: Sales of Christmas trees—real and artificial, 2001-2004
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- Figure 69: Demographic profile of Christmas spending, January 2005
- Kwanzaa
- Celebration participation
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- Figure 70: Kwanzaa participation, by celebration type, January 2005
- Holiday characteristics
Appendix: Trade Associations
Appendix: New Product Briefs
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- New Years
- Love and Quiches – Millennium Cake
- Creative Nail Design – Holiday Nail Enamel Extensions
- Jafra Cosmetics – Define Your Body Product
- Fresh Trading/Innocent – New Year’s Smoothie
- Valentine’s Day
- Hershey’s – Special valentine Design Chocolate Bar
- Kraft/Crème Savers – Heart-Shaped Hard Candy
- Name
- Two’s Company – Red Hot Bath
- Chanel/Allure – Sheer & Sexy Gift Set
- St. Patrick’s Day
- Entenmann’s – Donut Shoppe PopEms
- Circle of Friends/Lachlan’s – Shamrock Suds
- Guinness Import/Smithwick’s – Irish Ale
- Popcorn Factory – St. Patrick’s Day Packaging
- Easter
- Hershey’s – Milk Chocolate Easter Bunny Pop
- Houston Harvest Gift Products/Bratz – “Stylicious” Easter Egg
- Hoadley’s Chocolates – Disney Winnie the Pooh Easter Egg
- Pelican Bay – The Easter Bunny’s Pizza Kit
- Galerie – Musical Jumprope with Candy
- Interstate Brands/Hostess Ho Ho’s – Chocolate Cakes Easter Repackaging
- Mother’s Day
- Chanel/La Collection de Chanel - Lip Colour Wardrobe Mother’s Day Gift Set
- Selma’s Cookies – Mother’s Day Sampler Basket
- Indigo Wild - Zum Mum Mother’s Day Lavender-Lemon Gift Pack
- Memorial Day
- Brown-Forman – Low-Carb Wines
- Masterfoods USA/Mars – M&M’s Minis, New Colors Chocolate Candies
- Foreign Candy – Paint Brush Patriotic Lollipops & Warhead Rip Rolls
- Father’s Day
- Interbrew/Leffe – Alcoholic Beverage Repackaging
- Godiva Chocolatier – Sweet Escape Gift Box
- Parfums Boucheron/Jaipur Homme – Eau de Toilette for Men
- Independence Day
- Pillsbury – Stars & Stripes Funfetti Cake Mix
- Williams-Sonoma – Fourth of July Floating Candles
- Nestlé USA – Nestlé Crunch Fun Size Bar Packaging
- Labor Day
- ConAgra/Armour - New Limited Edition Hot Dog Packaging
- Coty – Adidas Moves Fresh For Him
- Sara Lee Coffee & Tea – Cappuccino, Berry Vanilla
- Coors – Coors Light 12 Pack Cooler Box
- Halloween
- Affy Tapple – Halloween Caramel Apples
- Claire Murray – Wickedly Wonderful Halloween Kit
- Yoplait USA – Portable Yogurt Repackaging
- Signature Chocolates by Rena – Halloween 2005 Chocolates
- Thanksgiving
- Cargill Foods/Honeysuckle White – Hickory Smoked Whole Turkey
- Jones Soda – Holiday Soda Flavors
- Pepsico – Pepsi-Cola Holiday Spice
- Georgia Peach/Sugar Plum Fairy - New Cookie Packaging
- Hanukkah
- Long Grove Confectionery – Chocolate-Filled Cookie Cutters
- Lake Champlain – 2004 Winter Holiday Gifts
- KosherPets - Hanukkah Doggie Treats
- Christmas
- Mozzarella Company – Christmas Cheese
- Archipelago Botanicals – Holiday Soy Candle
- General Mills/Betty Crocker
- Boyd Coffee/Italia D’Oro – Seasonal Syrups
- Crate & Barrel – Santa hat with Double Crisp Chocolates
- Kwanzaa
- Seattle Chocolate – Holiday Packaging Assortment
Appendix: Research Methodology
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- Consumer Research
- Sampling & Weighting
- Technometrica TechnoExpresssm
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Greenfield Online
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
Appendix: what is Mintel?
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- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel ECLIPS
- GNPD
- Menu Insights
- Comperemedia
- Brokertrack
- Mintel Services
- Applied Research
- Mintel Consulting
- POS+
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