Table of Contents
Introduction and Abbreviations
-
- Introduction
- Definitions
- Consumer research
- ACORN
- Advertising data
- Abbreviations
Premier Insight
-
- Moving beyond an older male consumer base
- Breathing new life into the category
- Setting the mood
Executive Summary
-
- Growing affluence boost drinks market
- Dark ages now past
- Spoiled for choice
- Big brands remain complacent
- Is advertising communicating the wrong message?
- Consolidation in distribution continues
- Brand owners fail to entice new consumers
- Education crucial for category success
Market Drivers
-
- The economy and PDI
-
- Figure 1: PDI and consumer expenditure, at constant 2000 prices, 2000-09
- Fashion
- Flavoured alcoholic beverages
- Competition from alcoholic drinks
-
- Figure 2: Consumption of alcoholic drinks, by type, 1980-2002
- Drinking at home
-
- Figure 3: UK retail sales of all alcoholic beverages, on- and off-trade, at current prices, 1998-2003
- Changes in age profile
-
- Figure 4: Trends and projections in UK population, by age group, 2000-09
- Levels of excise duty
-
- Figure 5: UK excise duty rates on spirits, 1990-2005
- The duty free market
- Seasonality/gift market
Market Size and Trends
-
-
- Figure 6: UK retail sales of dark spirits, by volume and value, 2000-05
- Figure 7: UK retail sales of dark spirits, by type, volume and value, 2000-04
-
Market Segmentation
-
- Brandy
-
- Figure 8: UK retail sales of brandy, by volume and value, 2000-05
- Cognac
-
- Figure 9: UK retail sales of Cognac, by style and volume share, 2000 and 2004
- Armagnac
- Brandy de Jerez
- Other brandies
- Organic
- Dark rum
-
- Figure 10: UK retail sales of dark rum, by volume and value, 2000-05
The Supply Structure
-
- Home production and foreign trade
- Brandy
-
- Figure 11: UK imports and exports of brandy, by value, 2000-04
- Figure 12: UK brandy brand shares, by volume, 2000-04
-
- Figure 13: UK brandy brand shares, by value, 2000-04
- Dark rum
-
- Figure 14: UK imports and exports of rum, by value, 2000-04
-
- Figure 15: UK dark rum brand shares, by volume, 2000-04
- Figure 16: UK dark rum brand shares, by value, 2000-04
- Companies and brands
- Allied Domecq
- Bacardi Brown Forman
- Diageo
- John E Fells
- First Drinks Brands
- Halewood Vintners
- LVMH
- Maxxium
- Paragon Vintners
- Pernod Ricard
- Winefare Agencies
- J Wray & Nephew
- Others
- Rums
- Cognacs
New Product Development
-
- New Product Briefs
- March 2005
- December 2004
- November 2004
- October 2004
- July 2004
- June 2004
- April 2004
Advertising and Promotion
-
-
- Figure 17: Main monitored media advertising expenditure on dark spirits, by major category, 1999-2004
-
- Figure 18: Main monitored media advertising expenditure on top ten dark spirit brands, 2002 and 2004
- Allied Domecq
- Bacardi Brown Foreman
- Diageo
- Maxxium
- Pernod Ricard
- Other
- Below-the-line
-
- Figure 19: Selected below-the-line promotions of dark spirits, January-March 2005
-
Distribution
-
-
- Figure 20: UK distribution of dark spirits, by trade sector, 2000-04
-
- Figure 21: Retail distribution of dark spirits, by type, 2004
- Packaging
- The Internet
-
The Consumer
-
- Weight of use
-
- Figure 22: Weight of usage of dark spirits, 1998-2004
- Brandy
-
- Figure 23: Drinking of brandy, by gender, age and socio-economic group, 2004
- The older and the better-off
-
- Figure 24: Drinking of brandy, by lifestage, presence of children and Mintel's Special Groups, 2004
-
- Figure 25: Drinking of brandy, by marital status, working status, household size and region, 2004
- Regional variations
- Dark and golden rum
-
- Figure 26: Drinking of dark and golden rum, by gender, age and socio-economic group, 2004
- A younger age bias than brandy
-
- Figure 27: Drinking of dark and golden rum, by lifestage, presence of children and Mintel's Special Groups, 2004
-
- Figure 28: Drinking of dark and golden rum, by marital status, working status, household size and region, 2004
- Popular in Scotland
- How brandy/Cognac are drunk
-
- Figure 29: How brandy or Cognac is drunk, 2000-2004
- For full demographics see The Consumer – Detailed Demographics.
- Three in five respondents don’t drink brandy
- Older drinkers prefer it neat
- Brandy and Cognac popular in the South
The Consumer – Detailed Demographics
-
-
- Figure 30: How brandy or Cognac is drunk, by gender, age and socio-economic group, December 2004
-
- Figure 31: How brandy or Cognac is drunk, by lifestage, presence of children and Mintel's Special Groups, December 2004
-
- Figure 32: How brandy or Cognac is drunk, by marital status, working status and household size, December 2004
-
- Figure 33: How brandy or Cognac is drunk, by region and ACORN category, December 2004
-
- Figure 34: How brandy or Cognac is drunk, by media usage, TV viewing and supermarket usage, December 2004
-
The Consumer: Attitudes and Target Groups
-
-
- Figure 35: Attitudes towards brandy or Cognac, December 2004
- For full demographics, see The Consumer: Attitudes and Typologies – Detailed Demographics.
- Taste is the main issue
- The North/South divide
- Dark spirits target groups
-
- Figure 36: Dark spirits target groups, December 2004
- Dark devotees (24% of respondents)
- Dark dabblers (21% of respondents)
- Non-dark drinkers (55% of respondents)
- For full demographics, see The Consumer: Attitudes and Target Groups – Detailed Demographics.
- Socio-economic group is the main determinant
- Sainsbury’s shoppers are dark devotees
- Correlation analysis: ‘Don’t drink’/‘don’t like taste’
-
- Figure 37: Correlation between attitudes towards brandy and dark rum, 2004
- Strong similarity with Gin drinkers
-
The Consumer – Attitudes and Target Groups: Detailed Demographics
-
- Attitudes towards brandy and Cognac
-
- Figure 38: Attitudes towards brandy or Cognac, December 2004
-
- Figure 39: Attitudes towards brandy or Cognac, by lifestage, presence of children and Mintel's Special Groups, December 2004
-
- Figure 40: Attitudes towards brandy or Cognac, by marital status, working status and household size, December 2004
-
- Figure 41: Attitudes towards brandy or Cognac, by region and socio-economic group, December 2004
-
- Figure 42: Attitudes towards brandy or Cognac, by media usage, TV vieving and supermarket usage, December 2004
- Dark spirits target groups
-
- Figure 43: Dark spirits target groups, by gender, age and socio-economic group, December 2004
-
- Figure 44: Dark spirits target groups, by lifestage, children’s age and Mintel's Special Groups, December 2004
-
- Figure 45: Dark spirits target groups, by region and ACORN categories, December 2004
-
- Figure 46: Dark spirits target groups, by media usage, supermarket usage and TV viewing, December 2004
The Future
-
- Leisurewear
- More education necessary
- Cocktail scene
- Flavoured rums
- Duty Stamps
- More legislation on the way?
- Chancellor promises cut in red tape
Forecast
-
-
- Figure 47: Forecast of the dark spirits market, 2005-10
- Brandy retains the lion’s share
- Dark rum to drive growth in the category
- Factors used in the forecast
-
Back to top