This report covers the market for children's savings and investment products in the UK. These products include savings accounts, National Savings & Investments (NS&I) products, children's bonds and children's savings plans, as well as such products as Individual Savings Accounts (ISAs) and stakeholder pensions. These products are taken out by an adult (such as parent, grandparent, other relative or family friend) and either registered in the child's name or in their own name but with the intention of saving for a child's future.

'Saving Products for Children' is the latest report from Mintel, offering you fresh and expert insight into:

- The major factors influencing the market, including a significant shift in the make-up of the UK's child population

- Savings products as part of the cost of parenting

- The children's savings market as part of the overall savings environment, including the shift away from equity-based investments towards safer savings options

- The products and providers in the marketplace, their ad-spend and media trends

- Who exactly is investing on behalf of children - the key target groups, including working mothers and parents with children under 5.

- Penetration of children's savings products - the popularity of the various products, quantified and analysed. Including deposit and savings accounts, ISAs, collective investments and stakeholder pensions

- The relationship between frequency of saving and the take-up rate of children's saving products

- The importance of funding children's education and other parental saving priorities

- The scope for friendly societies and insurance companies to improve take-up of their tax-exempt savings plans among parents of younger children

Providing an expert and practical understanding of the UK irons market, Mintel's latest report offers the level of information you need to understand the market as a whole, while identifying where the next opportunities for growth are coming from.

This is Mintel's first UK report that focuses entirely on savings products for children. The market encompasses a range of savings and investment products, including children's deposit and savings accounts, savings bonds and savings plans, as well as savings vehicles such as ISAs and stakeholder pensions. The benefits, features and tax implications of these different products are considered, as are the risks attached to each of the main methods of saving for a child's future.

The report is divided into sections. The first, Market Factors, covers the main socio-economic and demographic factors that are impacting on this market, as well as related issues such as the reasons for saving and recent government initiatives to encourage parents to save more for their children. The Market Size section analyses the size of the potential target market, by presenting child population trend data by age group and market size estimates in relation to the number of adults saving for children, by frequency. Market Segmentation provides a closer examination of the main product types, by key features and market penetration rates. Other areas covered are: Key Players, Distribution, Advertising and Promotion, The Consumer and The Future. A scenario-based forecast is also presented in the final section.

A range of primary and secondary information sources is utilised in this report, including independent consumer research. Mintel's specially commissioned consumer research was designed in order to establish what proportion of parents are saving for their children, and how frequently. The research also identifies and assesses other target groups such as grandparents, godparents and family friends that are saving or investing for children. Consumer preferences in terms of the type of product held and motivations for saving are also explored.

Offering you a new, fully up-to-date examination of:

- Market factors

- Market size

- Children's savings and investment products

- Key players

- Distribution

- Advertising and promotion

- Consumer attitudes and trends

- Future trends

- Five year sales forecasts

Other related reports include:

- Deposit and Savings Accounts - UK, Finance Intelligence, September 2003

- Collective Investments - UK, Finance Intelligence, August 2003

- ISAs - UK, Finance Intelligence, June 2003

- Friendly Societies - UK, Finance Intelligence, February 2003

- Investment Bonds and Safe Haven Alternatives - UK, Finance Intelligence, May 2002.

- Stakeholder Pensions - UK, Finance Intelligence, November 2003

- Socially Responsible Investments - UK, Finance Intelligence, January 2004

- School Fees Planning - UK, Finance Intelligence, March 2004

- Investment Bonds and National Savings and Investments - UK, Finance Intelligence, May 2004.