Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Number of kids will decline slightly
- Matrix Generation kids are diverse
- One-third of kids get a regular allowance
- Most kids want to be rich
- Children are busy with hobbies and activities
- Hispanic children are least likely to join clubs
- Bicycle riding and swimming top list of sports and fitness activities
- Out-of-home entertainment is still popular
- Nearly all children read books for pleasure
- Children find time for movies and television
- Pop music has the greatest appeal
- Kids’ rooms are not full of electronics
- Most kids know school is important
- Half of kids say watching too much TV is bad
- Older girls are most likely to be fashion conscious
Demographics Of Kids
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- Introduction
- Population numbers
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- Figure 1: U.S. population by age, 2000-2010
- Graph 1: U.S. population by age, 2005-2010
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- Figure 2: Distribution of children aged 6-11, by gender and single year of age, 2005
- Graph 2: Distribution of children aged 6-11, by gender and single year of age, 2005
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- Figure 3: Population, by generation, 2005
- Graph 3: Population, by generation, 2005
- Race and Hispanic origin
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- Figure 4: Population by age, race, and Hispanic origin, 2005
- Living arrangements
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- Figure 5: Presence of children in households, by age of householder, 2003
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- Figure 6: Households with children, by age of children and age of householder, 2003
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- Figure 7: Presence of children in households, by race and Hispanic origin of householder, 2003
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- Figure 8: Presence of children in family households, by household type, 2003
- Figure 9: Living arrangements of children aged 6-11, 2003
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- Graph 4: Living arrangements of children aged 6-11, 2003
- Figure 10: Living arrangements of children aged 6-11, by race and Hispanic origin, 2003
- Household incomes
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- Figure 11: Median household income of households, by presence and ages of children, 2003
Children and Money
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- Introduction
- Allowances and earnings
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- Figure 12: Allowances and earnings received, by gender and age, May 2003-April 2004
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- Figure 13: Allowances and earnings received, by race and Hispanic origin, May 2003-April 2004
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- Figure 14: Amount of weekly income from allowance/chores/outside jobs, by gender and age, May 2003-April 2004
- Graph 5: Amount of weekly income from allowance/chores/outside jobs, by gender and age, May 2003-April 2004
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- Figure 15: Amount of weekly income from allowance/chores/outside jobs, by race and Hispanic origin, May 2003-April 2004
- Attitudes toward money
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- Figure 16: Attitudes toward money, by gender and age, May 2003-April 2004
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- Figure 17: Attitudes toward money, by race and Hispanic origin, May 2003-April 2004
Activities, Hobbies, and Clubs
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- Introduction
- Activities and hobbies
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- Figure 18: Children’s activities and hobbies, by gender and age, May 2003-April 2004
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- Figure 19: Children’s activities and hobbies, by race and Hispanic origin, May 2003-April 2004
- Card collecting
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- Figure 20: Card collecting, by gender and age, May 2003-April 2004
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- Figure 21: Card collecting, by race and Hispanic origin, May 2003-April 2004
- Club and group memberships
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- Figure 22: Membership of clubs and groups, by gender and age, May 2003-April 2004
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- Figure 23: Membership of clubs and groups, by race and Hispanic origin, May 2003-April 2004
Sports and Fitness Activities
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- Introduction
- Participation in sports and fitness activities
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- Figure 24: Participation in sports and fitness activities, by gender and age, May 2003-April 2004
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- Figure 25: Participation in sports and fitness activities, by race and Hispanic origin, May 2003-April 2004
Entertainment
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- Out-of-home entertainment
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- Figure 26: Participation in out-of-home entertainment, by gender and age, May 2003-April 2004
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- Figure 27: Participation in out-of-home entertainment, by race and Hispanic origin, May 2003-April 2004
- Reading
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- Figure 28: Types of books read, by gender and age, May 2003-April 2004
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- Figure 29: Types of books read, by race and Hispanic origin, May 2003-April 2004
- Comic books and newspaper comics
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- Figure 30: Kids’ readership of comic books and newspaper comics, by gender and age, May 2003-April 2004
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- Figure 31: Kids’ readership of comic books and newspaper comics, by race and Hispanic origin, May 2003-April 2004
- Movies at movie theaters
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- Figure 32: Going to see movies, by gender and age, May 2003-April 2004
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- Figure 33: Going to see movies, by race and Hispanic origin, May 2003-April 2004
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- Figure 34: How children decide which movie to see, by gender and age, May 2003-April 2004
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- Figure 35: How children decide which movie to see, by race and Hispanic origin, May 2003-April 2004
- Television viewing
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- Figure 36: Time spent watching television, by gender and age, May 2003-April 2004
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- Figure 37: Time spent watching television, by race and Hispanic origin, May 2003-April 2004
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- Figure 38: Types of television shows watched, by gender and age, May 2003-April 2004
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- Figure 39: Types of television shows watched, by race and Hispanic origin, May 2003-April 2004
- DVDs and videotapes
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- Figure 40: Types of DVDs/videotapes rented or purchased, by gender and age, May 2003-April 2004
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- Figure 41: Types of DVDs/videotapes rented or purchased, by race and Hispanic origin, May 2003-April 2004
Music
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- Introduction
- Purchase or receipt of CDs and cassettes
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- Figure 42: CDs and cassette tapes purchased or received, by gender and age, May 2003-April 2004
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- Figure 43: CDs and cassette tapes purchased or received, by race and Hispanic origin, May 2003-April 2004
- Types of CDs/cassettes purchased or received
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- Figure 44: Types of CDs or cassettes purchased or received, by gender and age, May 2003-April 2004
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- Figure 45: Types of CDs or cassettes purchased or received, by race and Hispanic origin, May 2003-April 2004
- Radio
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- Figure 46: Time spent listening to the radio, by gender and age, May 2003-April 2004
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- Figure 47: Time spent listening to the radio, by race and Hispanic origin, May 2003-April 2004
Technology Ownership and Use
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- Introduction
- Electronics owned
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- Figure 48: Ownership of electronics, by gender and age, May 2003-April 2004
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- Figure 49: Ownership of electronics, by race and Hispanic origin, May 2003-April 2004
- Video games
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- Figure 50: Ownership of video game players, by gender and age, May 2003-April 2004
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- Figure 51: Ownership of video game players, by race and Hispanic origin, May 2003-April 2004
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- Figure 52: Favorite types of video games, by gender and age, May 2003-April 2004
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- Figure 53: Favorite types of video games, by race and Hispanic origin, May 2003-April 2004
- Computers
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- Figure 54: Use of computers at home and school, by gender and age, May 2003-April 2004
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- Figure 55: Use of computers at home and school, by race and Hispanic origin, May 2003-April 2004
Attitudes
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- Introduction
- School, aspirations, friends, and self
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- Figure 56: Attitudes toward school, friends, aspirations, and self, by gender and age, May 2003-April 2004
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- Figure 57: Attitudes toward school, friends, aspirations, and self, by race and Hispanic origin, May 2003-April 2004
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- Figure 58: Attitudes toward the media, by gender and age, May 2003-April 2004
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- Figure 59: Attitudes toward the media, by race and Hispanic origin, May 2003-April 2004
- The environment
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- Figure 60: Attitudes toward the environment, by gender and age, May 2003-April 2004
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- Figure 61: Attitudes toward the environment, by race and Hispanic origin, May 2003-April 2004
- Fashion
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- Figure 62: Attitudes toward fashion, by gender and age, May 2003-April 2004
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- Figure 63: Attitudes toward fashion, by race and Hispanic origin, May 2003-April 2004
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