Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Candle sales are flat
- Home décor, relaxation, gift-giving, and young, female consumers drive the market
- Scented candle sales carry the market
- Lancaster Colony leads FDM suppliers
- Most recent advertising focuses on higher-quality products and sophistication
- Mass merchandisers show greatest sales growth
- The candle consumer
- Innovation required for the future of candle sales
Market Drivers
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- Young women drive the market
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- Figure 1: Female population projections, by age, 2000-2010
- Figure 2: Frequency of candle purchase, by gender, December 2004
- Home decorating trends
- Holiday decorating
- The allure of premium candles
- Relaxation and stress relief
- Rise in number of households
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- Figure 3: Number of households, 1997-2007
- Alternatives to candles
- Competition from foreign imports
Market Size & Trends
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- Figure 4: Total U.S. retail sales of candles, at current and constant prices, 1998-2003
- Figure 5: Graph: Trends in sales of candles, at current and constant prices, 1999-2004
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Market Segmentation
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- Overview
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- Figure 6: Sales of candles, by product type, 2002 and 2004
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- Figure 7: Graph: Trends in sales candles, by segment, 1999-2004
- Scented candles
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- Figure 8: Sales of scented candles, at current and constant prices, 1999-2004
- Unscented candles
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- Figure 9: Sales of unscented candles, at current and constant prices, 1999-2004
Supply Structure
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- FOREIGN TRADE
- Imports
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- Figure 10: Candle imports, by country/region of origin, 2002-2003
- Exports
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- Figure 11: Candle exports, by destination country/region, 2002-2003
- COMPANIES AND BRANDS
- FDM sales by manufacturer
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- Figure 12: Food & drug store sales of candles, by manufacturer, 2003 and 2004
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- Figure 13: Graph: Food and drug store sales of candles, by manufacturer, 2004
- FDM sales by manufacturer and brand
- Scented candles
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- Figure 14: Food & drug store sales of selected scented candles, by manufacturer and brand, 2003 and 2004
- Unscented candles
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- Figure 15: Food & drug store sales of selected unscented candles, by manufacturer and brand, 2003 and 2004
- Major companies and brands
- Blyth, Inc.
- Lancaster Colony Corporation
- Yankee Candle Company, Inc.
- S.C. Johnson & Company
- American Greetings Corporation
- Reed Candle Company
- Signature Brands
- Private label
Advertising & Promotion
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- Overview
- Glade innovations
- Air freshener companies market candles
- Yankee Candle
- Luxury candles and manufacturers get media attention
Retail Distribution
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- Overview
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- Figure 16: Retail sales of candles, by channel, 2002 and 2004
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- Figure 17: Graph: Sales of candles, by channel, 2004
- ‘All other’ retailers
- Mass merchandisers
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- Figure 18: Mass merchandiser sales of candles, at current and constant prices, 1999-2004
- Mass merchandiser operating data
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- Figure 19: Top mass merchandiser operating statistics, latest fiscal year-end
- Figure 20: Percentage change from latest fiscal year-end versus year prior
- Supermarkets
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- Figure 21: Supermarket sales of candles, at current and constant prices, 1999-2004
- Supermarket operating data
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- Figure 22: Top supermarket operating statistics, latest fiscal year-end
- Figure 23: Percentage change from latest fiscal year-end versus year prior
- Drug stores
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- Figure 24: Drug store sales of candles, at current and constant prices, 1999-2004
- Drug store operating data
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- Figure 25: Top drug store operating statistics, latest fiscal year-end
- Figure 26: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- How often candles are purchased
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- Figure 27: Frequency of candle purchase, December 2004
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- Figure 28: Frequency of candle purchase, by gender, December 2004
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- Figure 29: Frequency of candle purchase, by age, December 2004
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- Figure 30: Frequency of purchase, by presence of children, December 2004
- How long before candles are used
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- Figure 31: How long candles are kept before burning, December 2004
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- Figure 32: How long candles are kept before burning, by gender, December 2004
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- Figure 33: How long candles are kept before burning, by age, December 2004
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- Figure 34: How long candles are kept before burning, by region, December 2004
- Where candles are purchased
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- Figure 35: Where candles are bought, December 2004
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- Figure 36: Where candles are bought, by gender, December 2004
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- Figure 37: Where candles are bought, by age, December 2004
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- Figure 38: Where candles are bought, by household income, December 2004
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- Figure 39: Where candles are bought, by region, December 2004
- The candle qualities that consumers seek
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- Figure 40: Most important candle qualities, December 2004
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- Figure 41: Most important candle qualities, by gender, December 2004
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- Figure 42: Most important candle qualities, by age, December 2004
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- Figure 43: Most important candle qualities, by household income, December 2004
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- Figure 44: Most important candle qualitites, by region, December 2004
- The most popular candle scents
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- Figure 45: Most often used candle scents, December 2004
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- Figure 46: Most often used candle scents, by gender, December 2004
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- Figure 47: Most often used candle scents, by age, December 2004
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- Figure 48: Most often used candle scents, by region, December 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- The air fresheners
- The mass merchandisers
- The opportunities
- MARKET FORECAST
- Overview
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- Figure 49: Forecast of total U.S. sales of candles, at current and constant prices, 2004-2009
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- Figure 50: Graph: Forecast Trends in retail sales of candles, at current and constant prices, 2004-2009
- Scented candles
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- Figure 51: Forecast of U.S. sales of scented candles, at current and constant prices, 2004-2009
- Unscented candles
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- Figure 52: Forecast of U.S. sales of unscented candles, at current and constant prices, 2004-2009
- Forecast factors
- Metrosexual, Queer Eye factor
- Health factors
- Economic factors
Appendix: Trade Associations
Appendix: New Product Developments
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- NEW PRODUCT TRENDS
- Introduction
- New product launches
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- Figure 53: Household products new product introductions, by sub-category, 2002-2004
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- Figure 54: Air care new product introductions, by launch type, 2002-2004
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- Figure 55: Air care new product introductions, by region, 2002-2004
- Product trends
- Aromatherapeutic air care
- Botanical/herbal ingredients
- Targeting
- New formats and applications
- Fragrance-free air treatments
- Fragrances/ingredients
- Green tea becomes a prevalent fragrance
- Fragrances increasingly borrow from the food sector
- All natural soy candles
- Packaging
- Stylish air care packaging increases in appearance
- Innovative packaging ideas
- Product launches by company/brand
- Forecast/predictions
- NEW PRODUCT BRIEFS
- Marcel Schurman: Marcel Schurman Valentine Travel Candle Pack
- Kohl’s Department Stores: Kohl’s Tri-Tonal Scented Candle
- Yankee Candle: Yankee Candle Pomegranate Candle
- Archipelago Botanicals: Archipelago Holiday Soy Candle
- Henri Bendel: Henri Bendel Fig Home Scented Candle
- Crabtree & Evelyn: Crabtree & Evelyn Men’s Collection Candle
- FreshWave: Fresh Wave All Natural Odor Neutralizing Candle
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