Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Better targeting by lifestages is required
- Juice drinks are an established entry point for the sector
- More organic fruit juices are needed
- More freshly squeezed products should carry the ‘5 A DAY’ logo
- Men and the sports market need to be better targeted
- New packaging formats are required
- Retired people tend to be excluded from the fruit juice and juice drinks market
Executive Summary
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- Strong growth continues
- Healthy eating boosts sales
- Own-label dominates
- NPD
- Market maturity warrants little advertising
- Strong growth in the on-trade
- Market characterised by light usage
- The future
Market Drivers
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- Population
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- Figure 1: Trends and projections in UK population, by age group, 1999-2008
- Consumption levels
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- Figure 2: Weight of usage of RTD fruit and vegetable juice, 2002 and 2004
- Current health trends
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- Figure 3: Agreement with life statements on diet and health, 2001-04
- 5 A DAY
- Functionality
- On- vs off-trade
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- Figure 4: Agreement with lifestyle statements on eating & drinking in & out of home, 1999-2004
- As an alternative to alcohol
- The weather
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- Figure 5: Average summer temperature and sunshine hours in the UK, 1992-2004
- Organic and fair trade
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- Figure 6: Agreement with lifestyle statements on organic and fair trade products, 1999-2004
Market Size and Trends
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- Impressive growth rates
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- Figure 7: UK retail sales of fruit juices and juice drinks, by volume and value, 1999-2004
- Figure 8: Index of volume and value sales, 1999-2004
- Juice drinks taking share
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- Figure 9: Fruit juice and juice drinks volume sales, 2002 and 2004
- Figure 10: UK on- and off-trade volume sales of fruit juice and juice drinks, by type, by volume 2002 and 2004
- Figure 11: UK on- and off-trade value sales of fruit juice and juice drinks, by type, by value 2002 and 2004
- Pure juice more expensive
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- Figure 12: Average pence per litre, fruit juice and juice drinks, 1999-2004
Market Segmentation
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- Pure fruit juice
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- Figure 13: Index of volume and value sales for pure fruit juice, 1999-2004
- Figure 14: UK retail sales of pure fruit juice, by volume and value, 1999-2004
- Polarisation apparent in fruit juice market
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- Figure 15: UK retail sales of pure juice, by volume and sector, 2002 and 2004
- Figure 16: UK retail sales of pure juice, by value and sector, 2002 and 2004
- The market’s orange
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- Figure 17: UK retail sales of pure juice, by flavour by volume, 2002 and 2004
- 1-litre carton dominates
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- Figure 18: UK retail sales of pure juice, by pack type, 2002 and 2004
- Juice drinks
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- Figure 19: Index of volume and value sales for juice drinks, 1999-2004
- Figure 20: UK retail sales of juice drinks, by volume and value, 1999-2004
- Clear preference for high juice content
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- Figure 21: UK retail sales of juice drinks, by juice content, 2002 and 2004
- A desire for the exotic
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- Figure 22: UK retail sales of juice drinks, by flavour, 2002 and 2004
- Packaging
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- Figure 23: UK retail sales of pure juice, by pack type, 2002 and 2004
- Juice drinks better meet consumer need states
The Supply Structure
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- Pure juice
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- Figure 24: Brand shares of pure juice, 2002 and 2004
- Juice drinks
- Ocean Spray dominates
- Ribena – a wide variety of flavours
- Not so sunny anymore
- Brand shares
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- Figure 25: Brand shares within the juice drinks market, 2002 and 2004
- Companies and brands
- Gerber Foods Soft Drinks
- Ocean Spray
- Welch’s
- Others, including Fairtrade and organic
- Cirio Del Monte
- Del Monte fruit juice
- Just Juice
- Other brands
- Tropicana
- Britvic Soft Drinks
- GlaxoSmithKline
- Coca-Cola
- Sunny Delight
- Princes
- Sunjuice
- Other suppliers
- Own-label
New Product Development
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- Health/functionality
- Flavours
- Packaging
- July 2004
- June 2004
- May 2004
- March 2004
Advertising and Promotion
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- Above the line
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- Figure 26: Main monitored media advertising expenditure on fruit juices/juice drinks*, 1999-2004
- P&G set the benchmark
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- Figure 27: Main monitored media advertising expenditure on fruit juices and juice drinks, by selected leading spenders, by sector, 2001-03
- Below the line
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- Figure 28: RTD juices and juice drinks by promotional mechanic (multiple grocers only), January 2003-August 2004
- Figure 29: Promotional activity in RTD juices and juice drinks by brands, January 2003-August 2004
Distribution
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- Share of trade
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- Figure 30: On-trade/off-trade split, value and volume, 2002-04
- Figure 31: Volume sales of fruit juice and juice drinks by outlet channel, 2002 and 2004
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- Figure 32: Value sales of fruit juice and juice drinks by outlet channel, 2002 and 2004
- The off-trade
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- Figure 33: Volume sales of fruit juice and juice drinks in the off-trade by outlet channel, 2002 and 2004
- Figure 34: Value sales of fruit juice and juice drinks in the off-trade by outlet channel, 2002 and 2004
- The on-trade
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- Figure 35: Volume sales of fruit juice and juice drinks in the on-trade by outlet channel, 2002 and 2004
- Figure 36: Value sales of fruit juice and juice drinks in the on-trade by outlet channel, 2002 and 2004
The Consumer – Consumption Patterns/Trends
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- Weight of usage
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- Figure 37: Weight of usage of RTD fruit and vegetable juice, by demographic sub-group, 2004
- Light users dominate
- Women more than men
- 25-34 more likely to buy juice drinks…
- Over 64s the least
- Presence of children critical
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- Figure 38: Weight of usage of RTD fruit and vegetable juice, by demographic sub-group, 2004
- North-South divide
- Larger households
- Consumer preferences
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- Figure 39: Purchasing of fruit juice and juice drinks, by type, 2000-04
- Children are essential for juice drinks
- Retired consumers excluded from market
- Cranberry juice appeals more to women than men
- Families are the key lifestage
- Detailed Demographics
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- Figure 40: Purchasing of fruit juice, juice drinks and bottled cordial, by selected demographics, July-August 2004
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- Figure 41: Purchasing of fruit juice and bottled cordial, by further demographics, May-June 2004
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- Figure 42: Purchasing of fruit juice flavours, by selected demographics
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- Figure 43: Purchasing of fruit juice flavours, by further demographics, May-June 2004
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- Figure 44: Purchasing of fruit juice flavours, by further demographics, May-June 2004
- Orange juice
- Women prefer long-life juice; men freshly squeezed
- ABC1 – the key demographic
- Single serve and juice drinks
- Age is a key discriminator
- Presence of children critical
- Detailed demographics
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- Figure 45: Purchasing of orange juice, by selected demographics, July-August 2004
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- Figure 46: Purchasing of orange juice, by selected demographics, July-August 2004
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- Figure 47: Purchasing of single-serve and juice drinks, by selected demographics, July-August 2004
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- Figure 48: Purchasing of single-serve and juice drinks, by selected demographics, July-August 2004
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- Figure 49: Purchasing of single-serve and juice drinks, by selected demographics, July-August 2004
- Repertoire consumption of popular fruit juices
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- Figure 50: Repertoire consumption of orange Juices, July-August 2004
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- Figure 51: Repertoire consumption of other popular fruit juices, July – August 2004
The Consumer – Attitudes and Typologies
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- 1 in 5 only drink juice at breakfast
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- Figure 52: Fruit juice and juice drinks – habits and preferences, July-August 2004
- Young adults mix it with juice
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- Figure 53: Attitudes towards fruit juices by gender, age and socio-economic status, July-August 2004
- Third-age and retired only drink at breakfast
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- Figure 54: Attitudes towards fruit juices, by presence of children, lifestage and household size, July-August 2004
- Heavy TV viewers prefer singles
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- Figure 55: Attitudes towards fruit juices, by TV viewing, Mintel’s Special Groups and media usage, July-August 2004
- Middle classes like a squeeze
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- Figure 56: Attitudes towards fruit juices, by region and ACORN category, July-August 2004
- Waitrose shoppers squeeze it themselves
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- Figure 57: Attitudes towards fruit juices, by supermarket usage, July-August 2004
- Targeting key consumer groups
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- Figure 58: Consumer typologies for fruit juice and juice drinks
- Detailed Demographics
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- Figure 59: Consumer typologies, by demographic breakdown, July-August 2004
- Consumer typologies by attitudinal statements
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- Figure 60: Attitudes towards fruits, vegetables and healthy lifestyles among consumer typologies, July-August 2004
- Assessing enthusiasm for fruit juice/juice drinks
- Number of fruit juices bought/drunk by health statements
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- Figure 61: Number of fruit juices and juice drinks purchased, by attitudes towards fruit, vegetables and healthy lifestyles, July-August 2004
- Assessing enthusiasm among typologies
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- Figure 62: Enthusiasm for fruit juices and juice drinks among consumer typologies, July-August 2004
- Assessing key target markets – CHAID analysis
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- Figure 63: Target group analysis using CHAID, July-August 2004
- Detailed Demographics
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- Figure 64: Number of fruit juices and juice drinks purchase by consumers, July-August 2004
The Future
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- The influence of demographics
- Health trends to benefit juice?
- Functionality
- Are juice bars due to take off?
- Juice drinks
Forecast
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- Need to target older consumer to become paramount
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- Figure 65: Forecast of the fruit juice and juice drinks market, by value, 2004-09
- Figure 66: Forecast of the fruit juice and juice drinks market, by volume, 2004-09
- Pure fruit juice
- Juice drinks
- Segmentation change
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- Figure 67: Index growth rates of the fruit juice and juice drinks market, at current prices, 1999-2009
- Factors incorporated in the forecast
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