CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Mintel’s Horizon Reports are designed to answer those questions that do not fall into one specific market area. This essential range examines the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. It covers a broad spectrum of topics that deserve special, in-depth analysis such as British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Factors
Market Size and Trends
Distribution
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
Premier Insight
Drinking Consumption Trends
The Supply Structure
Attitudes Towards Alcohol and Drinking
Popular Drinks in Home and Elsewhere
Assessing Key Targets – Drinking Typologies
The Future
Forecast
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