Our full 2004 coverage on "Sports Goods Retailing in Europe" covers the six major markets in Europe, which in order of importance for total spending on sports goods are France, Germany, the UK, Italy, Spain, and the Netherlands. The series includes 14 major company profiles as well as several mini-profiles. Reports are available on an individual country basis. In 2002, consumer spending on sports goods amounted to an estimated €34 billion including sales tax in the six European countries covered in this report series, providing valuable opportunities for retailers and manufacturers.

As well as exclusive consumer research the reports include analysis of a wide range of pertinent topics and trends and examine the most important factors affecting the industry today including:

Significant growth in the UK, French and Spanish markets countered by negative growth in the German and Dutch markets

The importance of age demographics to sports goods purchases

Analysis of the dominance of major brands and the strategies for innovation and diversification that have allowed them to maintain this stranglehold

Coverage of the boost afforded to niche brands by the increasing popularity of extreme sports

The importance of sponsorship and endorsements to the market as well as innovations in advertising media such as mobile phones

Examination of the influence of varying national cultures and lifestyles on the sports goods markets

An outline of the split between specialised and non-specialised retailers, as well as the role of buying groups within the national markets

Forecasts for growth and developments in the sector.