CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The $1.4 billion air treatment appliance market includes room air conditioners, portable heaters, air cleaners, humidifiers, and dehumidifiers. This report covers the period from 1999 through February 2005. While the market fluctuates significantly due to weather conditions, overall sales have been decreasing since 1999, due in large part to the increased penetration of central air conditioning units, as room air conditioners account for 67% of the air treatment appliance ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Segmentation
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Appendix: Simmons Cohort Definitions
Other
Introduction and Abbreviations
Market Size & Trends
Supply Structure
Future and Forecast
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