Mobile Phones - US - May 2005
Mobile Phones - US - May 2005

The mobile phone service and handset market has been characterized by brisk growth through 2004, with sales increasing by nearly two and a half times over the previous five years. Combined handset and wireless service revenues reached $112.5 billion in 2004, up from $46.2 billion in 1999.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Mailing Pieces & Print Advertisements
Appendix: Trade Associations

Other

Introduction and Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast