Milk - US - May 2006
Milk - US - May 2006

Mintel defines the milk category as including flavored, whole, low-fat and non-fat milk, as well as milk substitutes and beverages that contain milk components. The market grew to $14.6 billion in 2004, up 6.6% in current terms from 2003. The increase was a result of rising prices for raw milk, which are set by the government. The higher prices paid by bottlers were a result of fewer cows ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Briefs
Appendix: Research Methodology
Appendix: What is Mintel?

Other

Introduction and Abbreviations
Supply Structure
Future and Forecast
Market Size and Trends—Update
Market Segmentation—Update
Future and Forecast—Update