Table of Contents
Introduction and Abbreviations
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- Definitions
- Conversion factors
- Population
- Exchange rates
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
Executive Summary
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- All Ireland carbonates reach €1 billion in sales
- Market growth is slowing
- Cola remains king
- Energy and stimulant drinks outpace market growth
- Market is still youth driven
- Grey consumers might be tempted back!
- NI are the highest consumers of carbonates
Market Drivers
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- Claims of brand loyalty may be greatly exaggerated
- More people drinking soft drinks
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- Figure 1: Penetration of soft drinks, 2002 and 2003
- Consumption
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- Figure 2: Average yearly soft drink consumption per person, in litres, NI, RoI and UK, 2002
- Health trends
- Children’s pocket money
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- Figure 3: Average children's weekly pocket-money allowance, NI and RoI, 1998-2003
- Population
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- Figure 4: Penetration of fizzy soft drinks and energy drinks, by age group, NI and RoI, 2003
- Ageing population provides long-term growth opportunities
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- Figure 5: RoI population, by age category, 000’s, 2000-16
- Young population declining may affect long-term volume sales
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- Figure 6: NI Population, by age category, 000’s, 2000-16
- Seasonality
- Changes to licensing laws
Market Size
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- Figure 7: Indexed retail sales of carbonated soft drinks, by value and volume, all Ireland, 1998-2004
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- Figure 8: Retail sales of carbonated soft drinks, by value and volume, all Ireland, 1998-2004
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- Figure 9: Indexed sales value of carbonated soft drinks, by current and constant prices, NI and RoI, 1998 to 2004
- Republic of Ireland
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- Figure 10: Sales of carbonated soft drinks, by value and volume, current and constant prices, RoI, 1998-2004
- Northern Ireland
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- Figure 11: Sales of carbonated soft drinks, value and volume, current and constant prices, NI, 1998-2004
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Market Segmentation
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- Figure 12: Value sales of carbonated soft drinks, by category, RoI and NI, 2003
- Republic of Ireland
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- Figure 13: Value sales of carbonated soft drinks, by category, RoI, 1998-2003
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- Figure 14: Volume sales of carbonated soft drinks, by category, RoI, 1998-2003
- Northern Ireland
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- Figure 15: Value sales of carbonated soft drinks, by category, NI, 1998-2003
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- Figure 16: Volume sales of carbonated soft drinks, by category, NI, 1998-2003
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The Supply Structure
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- Figure 17: Manufacturers and distributors of the leading carbonated soft drinks, NI and RoI, 2004
- Barr Soft Drinks
- Cantrell and Cochrane (C&C)
- Cidona
- Coca Cola Bottlers Ireland (CCBI)
- GlaxoSmithKline
- PepsiCo
- Princes Soft Drinks
- Richmond Marketing
- United Beverages Ltd
- Virgin Drinks
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Distribution
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- Figure 18: Retailers and symbol groups in Ireland, NI and RoI, 2001 and 2003
- Figure 19: Volume of sales by distribution channel, RoI and NI, 2004
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Advertising
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- Figure 20: Indexed advertising expenditure on carbonated soft drinks, RoI and UK, 2001-04
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- Figure 21: Advertising expenditure on carbonated soft drinks, RoI and UK, 2001-04
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- Figure 22: Advertising expenditure per person on carbonated soft drinks, RoI and UK, 2003
- Republic of Ireland
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- Figure 23: Advertising expenditure on carbonated soft drinks, RoI, 2001 and 2003
- Figure 24: Advertising expenditure on carbonated soft drinks, UK, 2001 and 2003
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The Consumer
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- Number of consumers is static
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- Figure 25: Penetration of soft drinks, NI and RoI, 2002 and 2003
- Cola is king
- Colas
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- Figure 26: Have drunk colas in the last 12 months, by type, RoI, 1998-2003
- Increased consumption is the key to growth
- Alternative to the alternative?
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- Figure 27: Have drunk Colas in the last 12 months, by type, NI, 1998-2003
- More health conscious drinkers in NI
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- Figure 28: Have drunk Colas in the last 12 months, NI and RoI, 2003
- Young consumers continue to drive the market
- Adults purchasing for children but consume themselves?
- Working adults certainly consume more
- Consumption clearly focused on the 15-34s
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- Figure 29: Have drunk colas in the last 12 months, RoI, 2003
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- Figure 30: Have drunk Colas in the last 12 months, NI, 2003
- …but why not mature consumers?
- Fizzy drinks and energy drinks
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- Figure 31: Have drunk fizzy soft drinks and energy drinks in the last 12 months, RoI, 1998-2003
- Regular varieties have declined
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- Figure 32: Have drunk fizzy soft drinks and energy drinks in the last 12 months, NI, 1998-2003
- Energy/sports drinks show most growth
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- Figure 33: Have drunk fizzy soft drinks and energy drinks in the last 12 months, NI and RoI, 2003
- Penetration declines with age
- Fizzy soft drink and energy drink usage
- Mixers for alcohol
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- Figure 34: Have drunk fizzy minerals/mixers for alcohol in the last 12 months, NI and RoI, 2001-03
- Number of users is increasing
- Mixers should stay in contact with the spirit world
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- Figure 35: Have drunk fizzy minerals/mixers for alcohol in the last 12 months, NI and RoI, 2003
- Penetration shows no clear trend
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- Figure 36: Have drunk fizzy minerals/mixers for alcohol in the last 12 months, RoI, 2003
- Age shows no significant trend
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- Figure 37: Have drunk fizzy minerals/mixers for alcohol in the last 12 months, NI, 2003
- Affluence
- Flavours of mixers
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- Figure 38: Have drunk fizzy minerals/mixers for alcohol in the last 12 months, by flavour, RoI, 2002 and 2003
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- Figure 39: Have drunk fizzy minerals/mixers for alcohol in the last 12 months, by flavour, NI, 2002 and 2003
- Insights into consumer behaviour
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- Figure 40: Agreement to selected lifestyle statements, by soft drink users and non-users, NI and RoI, 2003
The Future
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- Mixers need to appeal to more users
- Broadening appeal to grey consumers may increase consumption
- Pay more attention to driver fatigue
- Maximising changing market opportunities
Forecast
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- All Ireland
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- Figure 41: Forecast sales of carbonates, all Ireland, 2004-08
- Northern Ireland
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- Figure 42: Forecast sales of carbonates, Northern Ireland, 2004-08
- Republic of Ireland
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- Figure 43: Forecast sales of carbonates, Republic of Ireland, 2004-08
Appendix
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- Figure 44: Have drunk fizzy soft drinks in the last 12 months, RoI, 2003
- Consumption focused towards young consumers
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- Figure 45: Have drunk fizzy soft drinks in the last 12 months, NI, 2003
- Energy drinks usage
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- Figure 46: Have drunk energy drinks in the last 12 months, RoI, 2003
- Figure 47: Have drunk energy drinks in the last 12 months, NI, 2003
- Flavours of fizzy soft drinks and energy drinks
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- Figure 48: Have drunk fizzy soft drinks and energy drinks in the last 12 months, by flavour, NI, 2002 and 2003
- Figure 49: Have drunk fizzy soft drinks and energy drinks in the last 12 months, by flavour, RoI, 2002 and 2003
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