Table of Contents
Summary
Introduction
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- Historical overview
Data Sources
What is ‘Wellness’?
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- Figure 1: Elements of wellness
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Definitions of Wellness Tourism
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- Figure 2: Positioning of wellness tourism
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- Figure 3: Positioning of wellness tourism in terms of demand
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The Development of Wellness Tourism
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- Key factors
- Age
- The changing value of health
- The shift from passive to active health
- Stress in a 24/7 world
- The spread of health consciousness
- Traveller sophistication
- The changing role of women
Characteristics of Wellness Tourism
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- Spas: no longer just for the rich and elderly
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- Figure 4: Annual percent of revenue growth
- Figure 5: Key findings about the spa industry
- Medical tourism: combining treatments and travel
Wellness Tourists
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- Figure 6: Importance of wellness components and parameters as seen by guests
- Wellness hotels
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- Figure 7: Importance performance of wellness hotels
- Certification programmes
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Case Studies
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- Hungary
- Overview of tourism in Hungary
- Re-branding of Hungary as a wellness destination
- Rich thermal waters in Hungary
- Wellness tourism development by the government
- Promotion of wellness tourism by the NTO
- Wellness tourism destinations
- Prospects of wellness tourism in Hungary
- Thailand
- Overview of tourism in Thailand
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- Figure 8: Key tourism statistics for Thailand, 2000-04
- Setting the global standard for destination spas
- Building on success: The push to develop medical tourism
- Japan
- Emergence of Japanese-style wellness tourism
- Development of spa tourism in Japan
- Current development of spa-based wellness tourism
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- Figure 9: Capacity of accommodation with hot springs resorts in Japan, 1980-2002
- Figure 10: Number of spa-based public bathhouses in Japan, 1980-2002
- Wellness hotels
- Prospects and challenges of wellness tourism in Japan
- India
- Medical tourism in India?
- Target markets
- Medical operators
- State-based initiatives
- Maharashtra
- Kerala
- Karnataka
- Goa
- Austria
- Austria as a world leader in wellness tourism
- Background for the development of wellness tourism
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- Figure 11: Bednights in all forms of accommodation in Austria (foreign and domestic travellers)
- Overview of wellness tourism in Austria
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- Figure 12: Domestic traveller health holiday trips of four nights or more
- Organisations promoting wellness tourism
- Types of wellness tourism
- Spa-based
- Alpine
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- Figure 13: Alpine wellness value chain
Trends in Wellness Tourism
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- New delivery channels
- Expanding target markets
- Emerging treatments
- Medical tourism trends
- Demand trends
Outlook
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- Emergence of global chains and brands?
- Growth in segmentation likely
Index to TTI Destination Reports 1993-2004
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- Country reports
- City reports
Index to Travel & Tourism Analyst
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- Index grouped by geographic area
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