Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
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- Figure 1: Methodology for calculating the size of the healthy snacks market
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- STEADY GROWTH IN HEALTHY SNACKS
- THE SNACKS THAT CONSUMERS CONSIDER HEALTHY
- HEALTH AND DIET TRENDS, CONVENIENCE, AND NEW PRODUCT INNOVATION DRIVE SALES
- SUPPLIERS SUCCEED WITH DIVERSE PRODUCT LINES
- PROMOTIONAL EFFORTS TO GET AMERICANS HEALTHY
- SUPERMARKETS LEAD DISTRIBUTION
- AMERICANS ARE ACTIVE HEALTHY SNACKERS
- THE FUTURE OF HEALTHY SNACKING
Market Drivers
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- GREATER INCIDENCE OF OBESITY AND OVERWEIGHT
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- Figure 2: Incidence of overweight and obese Americans aged 18 and older, 1994-2000
- HEALTH, DIET, AND FITNESS
- Diabetes
- All natural and organic labeling
- Diet trends
- Rising health club membership
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- Figure 3: U.S. health and fitness club numbers and members, 1996-2002
- AGE GROUPS INFLUENCE MARKET
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- Figure 4: U.S. population projections, by age, 1998-2008
- CONVENIENCE SNACKING AND PACKAGING INNOVATION
- MANFACTURERS ANTICIPATE DEMAND, COMMITTING RESOURCES AND EXPANDING DISTRIBUTION
Market Size & Trends
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- Figure 5: Sales of healthy snacks*, at current and constant prices, 1998-2003
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- Graph 1: Sales of healthy snacks*, at current and constant prices**, 1998-2003
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Market Segmentation
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- OVERVIEW
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- Figure 6: Sales of healthy snacks*, by type, 2001 & 2003
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- Graph 2: Market share of healthy snacks*, by type, 2003
- FRESH FRUIT AND VEGETABLES
- ENERGY, CEREAL, AND SNACK BARS
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- Figure 7: Sales of energy, cereal, and snack bars eaten as healthy snacks*, 1998-2003
- CHIPS, POPCORN, AND PRETZELS
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- Figure 8: Sales of chips, popcorn and pretzels eaten as healthy snacks*, 1998-2003
- CHEESE
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- Figure 9: Sales of cheese eaten as healthy snacks*, 1998-2003
- YOGURT
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- Figure 10: Sales of yogurt eaten as healthy snacks*, 1998-2003
- CEREAL
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- Figure 11: Sales of cereal eaten as healthy snacks*, 1998-2003
- NUTS, DRIED FRUIT, TRAIL MIX
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- Figure 12: Sales of nuts, dried fruit, trail mix eaten as healthy snacks*, 1998-2003
- CRACKERS
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- Figure 13: Sales of crackers eaten as healthy snacks*, 1998-2003
Supply Structure
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- SALES BY MANUFACTURER
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- Figure 14: Manufacturer sales of healthy snacks through FDM*, 2000 & 2002
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- Graph 3: Manufacturer share of healthy snacks through FDM*, 2002
- COMPANIES AND BRANDS
- Frito-Lay/Quaker Oats (PepsiCo)
- Kraft/Nabisco
- General Mills, Inc.
- Kellogg
- Other suppliers
Advertising & Promotion
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- OVERVIEW
- COMPANIES AND BRANDS
- Frito-Lay/Quaker Oats (PepsiCo)
- Kraft/Nabisco (Philip Morris)
- General Mills
- Kellogg
Retail Distribution
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- OVERVIEW
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- Figure 15: Sales of healthy snacks*, by channel, 2001 & 2003
- SUPERMARKETS
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- Figure 16: Supermarket sales of healthy snacks*, 1998-2003
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- Figure 17: Top supermarkets, by number of stores, March 2003
- Figure 18: Top supermarket retailers, by sales, financial years ending 2002 & 2003
- MASS MERCHANDISERS/WAREHOUSE CLUBS
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- Figure 19: Mass merchandiser and warehouse club sales of healthy snacks*, 1998-2003
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- Figure 20: Number of mass merchandiser retailers, March 2003
- Figure 21: Top mass merchandiser retailers, by sales, financial years ending 2002 & 2003
- CONVENIENCE STORES
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- Figure 22: Convenience store sales of healthy snacks*, 1998-2003
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- Figure 23: Number of convenience store retailers, March 2003
- Figure 24: Top convenience stores, by sales, financial years ending 2002 & 2003
- DRUG STORES
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- Figure 25: Drug store sales of healthy snacks*, 1998-2003
The Consumer
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- INTRODUCTION
- CONSUMERS REVEAL WHAT THEY EAT AS HEALTHY SNACKS
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- Figure 26: Types of foods eaten as healthy snacks, May 2003
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- Figure 27: Types of foods eaten as healthy snacks, by gender, May 2003
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- Figure 28: Types of foods eaten as healthy snacks, by age, May 2003
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- Figure 29: Types of foods eaten as healthy snacks, by household income, May 2003
- Type of healthy snacks eaten vs. frequency of snacking
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- Figure 30: Types of foods eaten as healthy snacks, by frequency of snack consumption, May 2003
- FREQUENCY OF HEALTHY SNACK CONSUMPTION
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- Figure 31: Number of healthy snacks eaten in past 7 days, May 2003
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- Figure 32: Number of healthy snacks eaten in past 7 days, by gender, May 2003
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- Figure 33: Number of healthy snacks eaten in past 7 days, by age, May 2003
- CHARACTERISTICS THAT MAKE SNACKS HEALTHY
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- Figure 34: Most important benefits of healthy snacks, May 2003
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- Figure 35: Most important benefits of healthy snacks, by gender, May 2003
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- Figure 36: Most important benefits of healthy snacks, by age, May 2003
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- Figure 37: Most important benefits of healthy snacks, by household income, May 2003
- Most important health benefit vs. type of food eaten as a healthy snack
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- Figure 38: Importance of health benefits vs. types of foods eaten as healthy snacks, May 2003
- Frequency of snacking vs. most important health benefit
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- Figure 39: Frequency of snacking vs. most important health benefit, May 2003
- HEALTH BEHAVIORS ASSOCIATED WITH EATING SPORTS AND ENERGY BARS
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- Figure 40: Those who eat energy/diet bars vs. those presently dieting to lose weight, January-September 2002
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- Figure 41: Those who eat energy/diet bars vs. frequency of exercise, January-September 2002
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- Figure 42: Those who eat energy/diet bars vs. types of sports participated in, January-September 2002
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Manufacturers embrace healthy snacking
- Americans fight the battle of the bulge with government help
- Specific health concerns also have an impact
- Product development focuses on gender and age
- Retail expansion
- MARKET FORECAST
- Overview
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- Figure 43: Forecast of U.S. retail sales of healthy snacks*, at current and constant prices, 2003-2008
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- Graph 4: U.S. retail sales of healthy snacks*, 1998-2002, and forecast, 2003-2008
- Energy, Cereal and Snack Bars
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- Figure 44: Forecast of U.S. retail sales of energy, cereal, and snack bars eaten as healthy snacks, at current and constant prices*, 2003-2008
- Chips, Popcorn and Pretzels
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- Figure 45: Forecast of U.S. retail sales of chips, popcorn, and pretzels eaten as healthy snacks*, at current and constant prices, 2003-2008
- Cheese
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- Figure 46: Forecast of U.S. retail sales of cheese eaten as healthy snacks*, at current and constant prices, 2003-2008
- Yogurt
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- Figure 47: Forecast of U.S. retail sales of yogurt eaten as healthy snacks*, at current and constant prices, 2003-2008
- Cereal
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- Figure 48: Forecast of U.S. retail sales of cereal eaten as healthy snacks*, at current and constant prices, 2003-2008
- Nuts, Dried Fruit, Trail Mix
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- Figure 49: Forecast of U.S. retail sales of nuts, dried fruit, and trail mix eaten as healthy snacks*, at current and constant prices, 2003-2008
- Crackers
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- Figure 50: Forecast of U.S. retail sales of crackers eaten as healthy snacks*, at current and constant prices, 2003-2008
- Forecast Factors
APPENDIX: Trade Associations
appendix: NEW PRODUCT DEVELOPMENTS
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- NEW PRODUCT TRENDS
- NEW PRODUCT BRIEFS
- PowerBar: Protein Plus Sugar Free Chocolate Peanut Butter Protein Bar
- Terra Chips: Exotic Vegetable Chips
- Kellogg: Kashi GoLean
- Mighty Mo Munchies: Soy Nuts
- PepsiCo: Ruffles Natural Reduced Fat Potato Chips
- American Pop Corn: Jolly Time Healthy Pop Kettle Corn
- Hain-Celestial Group: PureSnax Crudites Puffed Celery and Carrot Twists
- Snyder’s of Hanover: Pumpernickel & Onion Stick Pretzels
- Dannon: Danimals Drinkable Low fat Yogurt
- Kellogg: Keebler Zesta Fat Free Saltine Crackers
- Nature’s Path Foods: EnviroKidz Organic Cheetah Chomps Cereal
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