What you need to know
Baked goods are part of Brazilian consumers’ basket of essential products, even amid an economic crisis. However, consumers are trying to save money, migrating within the category to cheaper versions without giving up on flavor, a fundamental attribute for many of them.
Key issues covered in this Report
What are the main barriers to the consumption of baked goods
How the search for better health impacts consumer preferences
Consumer behaviors toward the consumption of baked goods
Preferred types, flavors and textures of baked goods
Behaviors adopted – or not – to save money
Definition
This Report covers the following baked goods categories:
Bread: This market covers packaged white and non-white bread, savory specialty bread and savory pastries and pies. Market size comprises sales through all retail channels, including direct to consumer. It includes sales through in-store bakeries unless stated otherwise.
Plain non-white bread: this includes sales of brown, wholemeal and other non-white/white combinations in in-store bakeries that are bar coded.
Plain white bread: this includes sales of white in in-store bakeries that are bar coded.
Specialty bread: this includes ciabatta, pita, naan, chapatti & par-baked products, rolls/ bread buns, tortillas and wraps.
Inclusions: packaged bread (including ciabatta, pita, naan, chapatti), rolls/buns, meat pies and pasties and pastries such as quiche.
Exclusions: unpackaged/unwrapped products. Sweet bread & bread products such as croissants and fruit loaf. French toast. Non-retail sales (ie those sold in cafes/made into other products such as sandwiches). Rusks, gingerbread, crispbread. Baking ingredients (eg flour, bread mixes, baking powder).
Biscuits: This market covers packaged savory & sweet biscuits (cookies). Market size comprises sales through all retail channels, including direct to consumer.
Savory biscuits: this includes crispbreads/crisp rolls, savory rusks (adult only), toasted bread and French toast, waffles and other crackers.
Sweet Biscuits (cookies): this includes sweet wafers, sandwiches, chocolate biscuits, ginger & gingerbread, assortments and others.
Exclusions: Unpackaged/unwrapped products. Non-retail sales (ie those sold in cafes/made into other products such as frozen desserts). Rice-based snacks.
