What you need to know
Consumers consider fresh and lightly processed ingredients, the balance between healthy and indulgent options and moderate consumption of certain ingredients (eg caffeine and alcohol) to be important for healthy eating. However, consumers are not always able to keep these habits. The main barriers to doing so are lack of disposable income to buy healthy foods, and the temptation to select less healthy options when dining out or attending social gatherings.
In the search for an ideal diet, weight control remains highly relevant. Nevertheless, there is a growing perception that being thin does not necessarily mean being healthy. Therefore, marketers have a chance to invest in options that support mental and emotional health, healthy aging, and the prevention of diseases with a focus on heart, muscle and brain health.
Key issues covered in this Report
Market drivers such as inflation, food insecurity, the impact of COVID-19 on physical and mental health, and new legislation and regulations
Expected benefits of an ideal diet
Purchase of food and drinks in healthy versions by category
Factors driving the consumption of unhealthy food and drinks
Factors for maintaining healthy eating habits
Definition
This Report analyzes consumer behavior toward food and drinks considered healthy and provides an understanding of what Brazilians consider healthy behavior regarding food and drinks. This Report explores the purchase of healthy food/drinks, retailer selection for healthy food/drink purchases, motivations to eat healthily, and broad opinions toward health food and the adoption of new healthy diets.
