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Biography
![]() Brand Analyst Expertise
Brands, consumer perceptions, media, marketing and promotion
About Imogen Power
Imogen joined Mintel as a Brand Analyst in 2011. Her work focuses on consumer perceptions of brands, providing insight on brand positioning and performance across a wide range of UK markets. She also manages the quantitative surveys which form the basis for her analysis. Before joining Mintel Imogen worked at Kantar Worldpanel providing market analysis and strategic recommendations to a range of FMCG clients. Prior to this she worked as a media research analyst at Enders Analysis. She has an MA in Philosophy from the University of St Andrews and an MSc in Cultural Sociology from The London School of Economics. |
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