US Shopping for the Home Market Report 2023
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This report covers the furniture and home decor market in the US in extensive detail. Strategise according to cutting-edge consumer research and market insights that keep you ahead of the competition. Below, we summarise the key areas analysed and offer handpicked insights from the report.
The furniture and home décor market is stabilising after a pandemic-induced surge, with a shift towards paying more for items but less frequently, and a focus on experiences over tangible home items. To stay competitive, businesses will embrace digital solutions like AR, AI, and 3D visualisations for personalised, engaging shopping experiences, while exploring virtual worlds for immersive consumer interactions. As expectations evolve, brands that embrace corporate social responsibility, and offer sustainable and ethical alternatives will be preferred by consumers. Find a more detailed analysis in our 2023 report.
Empower discerning consumers
Home decor shoppers are adopting a meticulous and careful approach when it comes to home décor purchases. Mintel’s consumer research shows that consumers use online resources to research their potential buys, including reading reviews, comparing prices, and perusing various online stores. To cater to this discerning consumer, brands and retailers need to provide integrated shopping experiences that meld the digital and physical realms, ultimately empowering shoppers with a sense of confidence and control.
Ethical shopping is growing
An emerging trend in the US home decor market is ethical shopping, with a notable rise amongst younger consumers. They are evaluating brands based on their ethics, putting a premium on corporate social responsibility. Key areas of focus for these consumers include employee welfare, environmental sustainability, and diversity, equity, and inclusion (DEI). Our Corporate and Social Responsibility Report covers this in more detail.
Find more market opportunities and competitive strategies in the full report. Alternatively, browse our retail market research.
Home décor: Picture frames, vases, decorative bowls, candlesticks/candleholders, candles, diffusers, wall art, clocks, trays, coasters, lamps/lighting (table lamps, floor lamps, lanterns), mirrors, collectables/keepsakes, sculptures/artwork/figurines, decorative pillows/throw blankets, rugs/doormats, baskets, fake/silk flowers or plants, holiday/seasonal décor, home décor items. It excludes paint, wallpaper, window treatments (eg drapes, blinds).
Furniture: Upholstered furniture; sleep equipment (eg mattresses, springs, cots, waterbeds); sleep sofas, daybeds, futons, and other dual-purpose pieces; living room, dining room, and bedroom furniture (excluding mattresses/sleep equipment and sleep sofas/other dual-purpose pieces); office furniture, including computer-related furniture; outdoor/patio furniture and all other furniture, including kitchen, dinette, etc.
Although this Report focuses mainly on home décor (eg clocks, lamps, lighting fixtures, and other household decorative items), the market size covers the broader category of home furnishings. This includes home décor, carpet and floor coverings, and window treatments.
A number of brands relevant to the scope of this report are covered, including but not limited to Pottery Barn, Home Depot, West Elm, Branch, and IKEA. Developments in the industry and competitive strategies are also discussed in the context of these brands and others.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
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This report, written by Marisa Ortega, a leading retail analyst, delivers in-depth commentary and analysis to highlight current trends in the US home decor market, adding expert context to the numbers.
Today’s home goods consumers are looking for affordable, versatile, and eco-friendly items. They also want a flexible and seamless shopping experience that allows them to make more informed purchasing decisions. To meet these consumer needs, companies will want to be strategic with their inventories and make environmental sustainability a priority.
Marisa Ortega
Retail & eCommerce Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.