US Nutrition Drinks Market Report 2023
$ 4,995 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
$ 4,995 (Excl.Tax)
This report contains a full, in-depth analysis of the US nutrition drinks market. With independent research conducted by Mintel, discover what US consumers want and why when it comes to nutrition drinks. From brand activity and segment performance (including weight loss and meal replacement drinks) to consumption trends and consumer attitudes, this report covers the market and consumer in absolute detail.
Read on to see our handpicked insights from the report.
The nutrition drinks market in the US is struggling to build on its pandemic-era gains, with slight decreases in both inflation-adjusted sales and consumer engagement. Consumers’ lack of confidence in brand name superiority has opened the door for private label and other brands to compete for share, leading to a slow advancement against major players.
This report finds that while only half of US consumers agree that brand names are more trustworthy than private label products, many would prefer more private label options. This suggests efficacy may be as important as affordability when determining value perceptions.
In contrast to the findings of our Sports Drinks Market Report, when it comes to product innovation, “natural” interests and innovations are not dominant. Nutrition remains the primary consideration, with “all natural” claims being a secondary priority to overall efficacy. Jump to the next section, ‘Opportunities’, to explore how to respond to this trend.
As covered, US consumers ultimately value the efficacy of nutrition drinks when it comes to making a purchase decision. To respond to this, brands should provide proof of the efficacy and safety of their drinks, which will allow them to stay competitive among clean label products, even if not offering an all-natural drink. That said, all brands must continue to monitor how clean label trends and consumer attitudes shift over time.
Find a comprehensive breakdown of consumer trends and evidence-based opportunities for brands to respond in the full report.
Looking for something else in this category? Try our Energy Drinks Market Report or Functional Drinks Market Report. Alternatively, browse our extensive drinks market research.
Products: Nutrition drinks – liquid drinks and drink mixes that fill a specific nutritional need, including meal replacement, such as providing additional amounts of vitamins/minerals to supplement a regular diet or support a special diet (eg Ensure, Glucerna, Boost, Carnation Instant Breakfast). Weight loss drinks – liquid drinks and drink mixes that are specifically positioned to aid in weight loss efforts (eg SlimFast and Atkins).
Companies: Abbott Laboratories, Nestlé SA, BellRing Brands Inc, The Simply Good Foods Company, Glanbia plc, and more.
Brands: Atkins, Slim Fast, Ensure, PediaSure, Glucerna, Boost, Carnation Breakfast Essentials, Orgain, Garden of Life, Premier Protein, Don’t Quit!, Good & Smart, MET Rx, Owyn, Evolve, Happy Viking, Urban Remedy, MomCare, Munchkin Milkmakers, Boobie Body, Parent’s Choice, Healthy Heights.
This report, written by Adriana Chychula, a leading drinks analyst, delivers in-depth commentary and analysis to highlight current trends in the US nutrition drinks market and add expert context to the numbers.
The nutrition drinks market may be fighting outdated ‘dieting’ perceptions, but its convenient nutrient delivery can be positioned to target a range of health needs – weight management included. Using contemporary definitions of wellness as a catalyst for a function-forward refresh allows brands to accompany consumers on their holistic health journeys.
Adriana Chychula
Analyst – Food, Drink & Nutrition
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.