UK Savoury Biscuits Market Report 2023
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Stay ahead of the curve in the savoury biscuits market and future-proof your business with Mintel’s UK Savoury Biscuits Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry, alongside data-driven recommendations. Get a 360° view of the savoury biscuits market including savoury biscuits market size, share and forecasted growth to help you align your business strategy with your audiences’ needs. Below, we’ve handpicked key insights from the full report.
Given the small role of savoury biscuits in grocery budgets and their affordability, the impact of reduced spending power in this category due to the cost of living crisis has proven to be limited. However, volumes in 2022 are down on pre-COVID-19 levels. People reducing out-of-home leisure occasions limits volume sales in the savoury biscuits market and creates opportunities for higher-priced products.
Eating savoury biscuits with cheese is by far the most likely way consumers will enjoy savoury biscuits. However, consumption is down against 2020 record levels, which Mintel interprets in the full report as an opportunity for brands in the savoury biscuit market to develop NPD and innovative marketing that re-energises the link with cheese and other dairy products.
Conversely, Mintel’s analysis reveals that the rising trend for snacking among consumers warrants attention for brands in the savoury biscuits market. Dips have established themselves as a popular part of snacking, and eating with dips, which could aid the category to maximise its potential growth.
To learn how to connect with your audience, purchase our full UK Savoury Biscuits Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Jacobs, Ryvita, Ritz, Nairns, Snack A Jack, Carrs, Kallo, Tuc.
This report, written by Richard Caines, a leading senior analyst, delivers in-depth commentary and analysis to highlight current trends in the UK savoury biscuits market and add expert context to the numbers.
Brands in the savoury biscuit market must ensure they are seen as relevant for eating with cheese, as the top usage occasion for these snacks. However, to maximise growth potential they also need to reduce their reliance on this pairing. Dipping stands out as warranting attention. Savoury biscuits also need more shoppers to notice them, with being displayed alongside foods used as toppings or accompaniments appealing widely.”
Richard Caines
Principal Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.