UK Mother’s Day Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Mother’s Day Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest Mother’s Day retail trends and consumer behaviours affecting your industry.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis has meant that in 2023, value was a top priority for gift buyers, which impacted Mother’s Day shopping behaviours. Many consumers adopted savvy tactics and waited to purchase until products were on promotion. These concerns were also evident when celebrating the event, many consumers choose to celebrate and cook at home instead of the traditional out-of-home spending at restaurants or takeaways.
Gift sets are ideal for cost-conscious and time-pressed shoppers as they offer accessible gifts that can be bought on impulse or saved for later use. Retailers in the Mother’s Day market can capitalise on the desire for gift sets by communicating the added value of saving the added costs of gift boxes, wrapping paper and in some cases greeting cards as many gift sets allow shoppers to write personalised messages on labels.
Personalisation is a common theme across multiple seasonal events when it comes to gifting as it helps customers make gifts even more memorable. It is also a way for brands and retailers to renew interest in popular Mother’s Day gifts as well as providing a chance for familiar products to be elevated and introduced into the mix. Most importantly, it can be a crucial way for retailers to add value to gifting ranges and provide customers with affordable ways to buy into the event.
To learn how to connect with your audience, purchase our full UK Mother’s Day Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Yankee Candle, Avon, Natura Cosméticos, Lush, B&M, Poundland, Aldi, Cardfactory.
This report, written by Emily Viberg, a leading retail analyst, delivers in-depth commentary and analysis to highlight Mother’s Day retail trends and add expert context to the numbers.
While the pressure on household finances is expected to ease a little by Mother’s Day 2024, value will still be a top priority when shopping for Mother’s Day gifts. With the concept of ‘value’ evolving beyond cost, retailers have the opportunity to shape how this is communicated across gifting ranges and relevant services.”
Emily Viberg
Retail Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.