UK Sustainability in Travel Market Report 2023
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Sustainability is an increasingly important issue for travellers. Discover the best ways to address consumers’ concerns and stay ahead of the curve in the UK travel market with Mintel’s Sustainability in Travel Market Report. Our report is packed with consumer-led market intelligence, details of consumer attitudes towards the UK holiday market, and analysis of how sustainability is changing consumer behaviour.
This report will help you understand:
Although sustainability is a substantial issue for many consumers, cost remains the most important factor for the majority of holidaymakers, particularly within the current economic climate.
As awareness of sustainability has grown among consumers, levels of scepticism have also risen. 66% of UK consumers think that many travel companies are guilty of greenwashing, so the need for transparency around sustainability credentials has never been higher.
58% of Brits plan to head abroad for a holiday in the next three years. However, as long as the income squeeze persists, cost will continue to have the biggest impact on travel planning. Despite consumers being more aware and interested in sustainability than ever before.
As the importance of sustainability increases in the eyes of holidaymakers, brands will need to do more to promote affordable, sustainable travel options and focus on helping more consumers understand how to travel more sustainably. To learn more about our analysts recommendations about how to connect meaningfully with your audience, purchase our full Sustainability in Travel UK market report.
This report, written by Jennie Bryans, Travel and Leisure Analyst, delivers in-depth commentary on sustainability in the UK travel market, and adds expert context to the numbers.
Consumers increasingly expect to see sustainable tourism practices, along with complete transparency from travel brands on their sustainability credentials. With two-thirds of consumers perceiving travel companies to be guilty of greenwashing, it is essential for travel brands to step up and take accountability for their environmental impact. In order for consumers to be eco-conscious travellers, they must be guided in their choices by travel experts and companies – particularly as other factors such as cost and quality remain at the forefront of consumers’ minds.
Jennie Bryans
Travel and Leisure Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.