UK Major Domestic Appliances Market Report 2023

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Topics Analysed in this Report

• The impact of the cost of living crisis on the major domestic appliances market.
• How this disruption impacts demand and consumers’ behaviours.
• Consumer attitudes towards leading brands in the major domestic appliances market.
• Opportunities and threats for the major domestic appliances market in the coming years.

Major Domestic Appliances Market Outlook

Characterised by high prices and energy-intensive nature, the major domestic appliance market is struggling, as consumers either delay or scale back on new purchases by turning to cheaper and more efficient options to mitigate energy bills and the rising cost of living. The slowdown of the housing market as a by-product of the economic downturn only serves to worsen the situation, as new movers are among the most likely to purchase major domestic appliances.

• Major domestic appliances market size: The sector was unable to maintain its level of sales in the wake of a pandemic-driven increase, with market value in 2022 estimated to drop by 6.1% to £3.9 billion.

Major Domestic Appliances Market Trends and Innovation Opportunities

Trading down

While the major domestic appliances market is partially insulated by the fact that most purchases are necessity-driven, stretched budgets mean many consumers will research and trade down to more affordable options, or turn to repairing services in a bid to extend product lifespan. The introduction of Right to Repair legislations is likely to make repairing at home more accessible, especially given the newfound confidence in DIY as a legacy of the pandemic. Reducing the need to make new purchases, the growth of the repairing trend could hamper the path to recovery of the major domestic appliances market.

• Major domestic appliances market challenge: 50% of UK consumers said they would be more confident in repairing a product themselves than they were before the outbreak.

Rise in energy efficiency

Soaring energy costs over the past year have renewed consumers’ focus on sustainability and energy efficiency which is now becoming a key area of growth for retailers. Tapping into this momentum, brands and retailers alike are making the path to purchase energy-efficient electrical appliances increasingly accessible, by displaying information on how energy-efficient appliances are when compared with traditional models, and how much money consumers could save in the long run.

• Major domestic appliances market opportunity: 48% of UK consumers are willing to pay more for energy-efficient appliances.

To learn how to connect with your audience, purchase our full UK Major Domestic Appliances Market Report 2023.  Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Leading Brands in the Major Domestic Appliances Market

Beki, Samsung, Hotpoint, Bosch, Indesit, Whirlpool, Zanussi, AEG, Neff, Miele, Siemens.

Expert Insights from a Retail Analyst

This report, written by Sam Nguyen, a leading analyst, delivers in-depth commentary and analysis to highlight current trends in the major domestic appliances market and add expert context to the numbers.