China Marketing to Gen Z Market Report 2023
£ 3,695 (Excl.Tax)
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£ 3,695 (Excl.Tax)
“Gen Zers are doing both addition and subtraction to find balance in life, instead of ‘wanting it all’. On the one hand, they long for more high-quality experience and enriched social network and interactions, while on the other hand, they seek solutions to free themselves from unimportant things, invalid socialisation and ‘information cocoons’, to ease their anxiety and enjoy life more. Brands that help them feel safe and have a sense of control over their lives and wellbeing can earn their trust and most probably their loyalty.”
– Gloria Gan, Senior Research Analyst
This Report looks at the following areas:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.