Spain Amazon: Creating an Ecosystem Market Report 2023
£ 2,195 (Excl.Tax)
Description
“Amazon is the biggest player in the ever growing online retailing market in Spain and the company has been expanding there rapidly in recent years. It is projected to continue its rise over the coming years, as the online habit sticks, fuelled largely by the overwhelming demand for convenience and the wider range of brands online than when shopping in-store. Significant opportunity exists for the business driven by rising sustainability awareness, greater appetite for fast delivery as well as potential new services, such as prescription medication provision.”
– Utku Tansel, Retail Analyst
This Report will look at the following areas:
- The impact of the cost of living crisis on Amazon’s business
- An overview of the global Amazon business, including revenues and performance of key business units
- Amazon’s position within each market, including market share
- A profile of Amazon shoppers, by key demographics
- Products purchased via Amazon in the past year by key category
- Amazon Prime membership, including a profile of members and services used
- Attitudes to price and convenience of shopping with Amazon as well as ethical and environmental considerations of shopping with the business.
Table of Contents
-
Overview
-
- Key issues covered in this Report
- Products covered in this Report
- Definitions and technical notes
- Financial definitions
- Consumer research coverage
-
-
Executive summary
-
- Market context
- Online sales boosted by pandemic but growth now easing
- Figure 1: Spain: Estimated online spending (including VAT), 2017-22
- M-commerce continues to gain importance
- Figure 2: Spain: devices used for online shopping, 2022
- Cost of living crisis continues
- Amazon: An overview
- Sales ease off after boost from pandemic
- Figure 3: Amazon, total global net sales, 2017-22
- Services now the heart of the business?
- Figure 4: breakdown of Amazon net sales by business segment, as a % of total sales, 2019-22
- Amazon in Europe
- Figure 5: Amazon Europe big 5: GTV (gross transactional sales, inc Marketplace) (excluding vat), 2020-22
- Amazon in Spain
- Sales ease off after lockdowns
- Amazon leads in online retailing
- Figure 6: Spain: Amazon’s share of online retailing, 2020-22
- Almost two-thirds of items sold are third party
- Products purchased on Amazon
- Figure 7: Spain: Shopping on Amazon in the last 12 months, 2022
-
- Figure 8: Spain: products bought on Amazon in the last 12 months, % of respondents purchasing, 2022
- Amazon Prime membership
- Figure 9: Spain: Amazon prime membership, %, 2022
- Prime Video is the most used service, but delivery also important
- Figure 10: Spain: usage of Amazon prime services, 2022
- Attitudes towards shopping with Amazon
-
- Figure 11: Spain: attitudes to shopping with Amazon, 2022
-
-
Issues and Insights
- Buy now, pay later a vital tool during times of financial hardship
- Maintaining low prices also key…
- …as well as value for money
- Amazon’s speedy and green delivery hitting the target
- Buy now, pay later a vital tool during times of financial hardship
-
Amazon: An Overview
- Growth slows as Amazon annualises COVID boost
- Figure 12: Amazon, total global net sales, 2017-22
- Profits hit record highs during the pandemic
-
- Figure 13: Amazon profits, 2016-22
- Services now the heart of the business?
-
- Figure 14: breakdown of Amazon net sales by business segment, as a % of total sales, 2019-22
- Figure 15: Amazon quarterly net sales growth, by business segment, 2021-22
- Strong dollar weakens Amazon’s returns in Europe
- Figure 16: Geographic breakdown of Amazon revenues, 2019-22
-
- Figure 17: Amazon Europe big 5: Net retail revenues, excluding. AWS, and GTV (gross transactional sales, including Marketplace) (excluding vat), 2017-22
- Growth slows as Amazon annualises COVID boost
-
Market Drivers
- The online market in Spain
- Figure 18: Spain: Estimated online spending (including VAT), 2017-22
- Technology market drivers
- Most purchases made on PC or tablet, but momentum shifting to smartphone
- Figure 19: Spain: devices used for online shopping, 2022
- Price and cost issues are key motivators for shopping online
- Figure 20: Spain: Important factors when shopping online, 2022
- Economic market drivers
- Economic growth expected to slow down
- Figure 21: Spain: key economic projections, % annual change, 2019-25
- Inflation is a major concern
- Figure 22: Spain: Harmonised Indices of Consumer Prices, annual % change, 2017-22
- Cost-of-living crisis and the conflict in Ukraine knocks consumer confidence
- Figure 23: Spain: trends in levels of consumer confidence, 2020-22
- Six in 10 are better off or the same financially as they were last year
- Figure 24: Spain: change in financial situation over the past year, 2022
- Four in 10 expect their financial situation to worsen, peaking among low-income earners
- Figure 25: Spain: financial confidence over the coming year, 2022
- Conflict in Ukraine exacerbating already rapidly rising inflation
- Figure 26: Spain: expected impact of the conflict in Ukraine on household finances, 2022
- Groceries taking a bigger bite of low- and mid-income budgets
- Figure 27: Spain: spending habits, past 12 months, 2022
- The online market in Spain
-
Amazon: In the Spanish market
- Sales registered record growth in 2021 but slowed in 2022
- Figure 28: Amazon Spain: estimated net retail revenues, excluding AWS, and GTV (gross transactional sales, including Marketplace) (excluding vat), 2020-22
- Amazon and the competitive landscape in online retailing
-
- Figure 29: Spain: Amazon’s share of online retailing, 2020-22
- Sellers on marketplace to quadruple by 2025
- Sustainability
- Expansion continues with ‘Luxury stores at Amazon’ launch
- Amazon Prime in Spain
- Sales registered record growth in 2021 but slowed in 2022
-
Who shops at Amazon?
-
- The research
- Over 90% of people had shopped at Amazon
- Figure 30: Spain: Shopping on Amazon in the last 12 months, 2022
-
- Figure 31: Spain: shopping on Amazon, by age, % of respondents purchasing, 2022
-
-
Products purchased via Amazon
- Electricals and clothing are the most common purchases
- Figure 32: Spain: products bought on Amazon in the last 12 months, % of respondents purchasing, 2022
- Men most likely to buy electricals and digital products from Amazon
- Figure 33: Spain: products bought on Amazon in the last 12 months, by gender, % of respondents purchasing, 2022
- Amazon electricals buyer demographics
- Figure 34: Spain: buyers of electricals from Amazon in the past year, by household group- any children, % of respondents purchasing, 2022
-
- Figure 35: Spain: buyers of electricals from Amazon in the past year, by household income group, % of respondents purchasing, 2022
- Figure 36: Spain: buyers of electricals from Amazon in the past year, by household income group, % of respondents purchasing, 2022
- Amazon clothing, shoes or jewellery buyer demographics
- Figure 37: Spain: buyers of clothing, shoes or jewellery from Amazon in the past year, by age group, % of respondents purchasing, 2022
- Amazon DIY products buyer demographics
- Figure 38: Spain: buyers of DIY products from Amazon in the past year, by age group, % of respondents purchasing, 2022
- Electricals and clothing are the most common purchases
-
Amazon Prime membership
-
- Figure 39: Spain: Amazon Prime membership, %, 2022
-
-
Amazon Prime services used
-
- Figure 40: Spain: usage of Amazon Prime services, 2022
-
- Figure 41: Spain: products and services bought from Amazon in the last 12 months, by Prime membership status, 2022
-
-
Attitudes towards shopping with Amazon
-
- Figure 42: Spain: attitudes to shopping with Amazon, 2022
- Sustainability efforts resonate, but there’s still work to be done
-
- Figure 43: Spain: attitudes to shopping with Amazon, packaging, by age, 2022
- Fast delivery: a key USP
-
- Figure 44: Spain: attitudes to shopping with Amazon, delivery speed, by age, 2022
- Figure 45: Spain: attitudes to shopping with Amazon, delivery speed, by net monthly household income, 2022
- Prescription medication offers good prospects
- Figure 46: Spain: attitudes to shopping with Amazon, prescription service, by age, 2022
- Over two-thirds check in-store prices on Amazon posing further threat for stores
- Figure 47: Spain: Attitudes to shopping with Amazon, In-store Amazon price checking behaviour, by age, 2022
-
-
Appendix – Data sources, consumer research methodology and abbreviations
- Abbreviations
- Consumer research methodology
- Data sources
- Abbreviations
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
Trusted by companies. Big and small.
