Italy Amazon: Creating an Ecosystem Market Report 2023
£ 2,195 (Excl.Tax)
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“Since it launched in Europe, Amazon has evolved from primarily an online book retailer into a retail-based ecosystem, the online equivalent of a department store but with added video, music, gaming and reading services. Its relentless focus on price and service/fulfilment has proved a popular proposition for Italian consumers and it continues to add products and services to its portfolio, using Prime membership benefits as a key driver. Our research finds it is ubiquitous in Italy now but that there are concerns among some consumers that shopping with Amazon may contribute to physical stores closing. We believe there are still opportunities for Amazon to grow its revenues in the country by introducing complementary services and at the same time to partner with store-based retailers to tap into their offline inventories and help to alleviate shoppers’ concerns about the consequences to the high street of shopping online.”
– Michael Oliver, Senior Retail Analyst, February 2023
This Report will look at the following areas:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.