UK Social Media: Sharing and Socialising Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Social Media: Sharing and Socialising Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest social media platform trends and consumer behaviours affecting your business. Get a 360° view of social media platforms, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The current cost of living crisis and inflation have impacted advertising revenue for the major social media platforms, as brands have pulled back spend. This will gradually improve as brands respond to growing consumer financial confidence. With advertising revenue compromised, social media platforms have sought out alternative revenue generation options, especially subscriptions.
While AI presents many exciting opportunities, the easy proliferation of AI-generated misinformation will be a major concern for social media platforms, with consumers and governments expressing considerable concern about the issue. Updated policies and considerable investment will be needed to attempt to take on AI misinformation, and ensure people are aware of what they are consuming.
Twitter, or X as it was rebranded on 25 July 2023, has been immersed in ongoing controversy since Elon Musk’s takeover in October 2022 and some users have grown frustrated. Many social media users would rather use a Twitter-like alternative than Twitter. This desire has opened the door for Twitter competitors, including the high-profile launch of Threads.
To learn how to connect with your audience, purchase our full UK Social Media: Sharing and Socialising Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Twitter, X, Instagram, Facebook, Threads, TikTok, YouTube, Snapchat, LinkedIn, Pintrest, Twitch, BeReal.
This report, written by Rebecca McGrath, a leading media analyst, delivers in-depth commentary and analysis to highlight social media platform trends and add expert context to the numbers.
Threads is looking to capitalise on the issues and controversy surrounding Twitter. The popularity of Instagram, and the commitment to being ‘friendly’ means the platform can have broad appeal, including among those who have never been Twitter users. However, even if Threads can find success, it doesn’t mean there isn’t going to be a place for Twitter.”
Rebecca McGrath
Associate Director for Media and Technology
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.