France Beauty and Personal Care Retailing Market Report 2023
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Description
“The beauty retail sector in France was heavily penalized by the health crisis, but looks to be regaining momentum. The end of obligatory face coverings, the return to face-to-face working and growth in tourist numbers have all had a positive effect on demand for beauty products. But a new threat is now weighing down the market: soaring inflation and its consequences for household purchasing power. In the short-term, retailers need to find ways to communicate value in its various forms to their customers, but they should also be looking to the future and how new technology can help them enhance the shopping experience, both in-store and online. Services such as individual consultations and virtual try-ons can attract an increasingly well-informed consumer looking for personalised beauty solutions.”
– Natalie Macmillan, Senior European Retail Analyst, March 2023
Key issues covered in this Report:
- The impact of the cost of living crisis on the beauty and personal care sector and how savvy shopping consumers are adapting
- Channels used to shop for beauty and personal care goods and which retailers they use
- Key strategies adopted by consumers to cut back on beauty and personal care spending during the cost of living crisis
- Attitudes of beauty and personal care shoppers towards areas of innovations among retailers.
Table of Contents
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Overview
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- Key issues covered in this Report
- Market context
- Areas covered in this Report
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Executive Summary
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- The five-year outlook for BPC retailing
- Figure 1: France: Outlook for BPC retailing, 2023-28
- The market
- A complex economic and commercial environment
- Spending on BPC rebounded in 2021, but has not reached pre-pandemic levels
- Figure 2: France: Consumer spending on beauty and personal care goods (including VAT), 2016-22
- Beauty specialists’ sales recover
- Figure 3: France: Health & beauty specialists’ sales (excluding VAT), 2016-24
- Increasingly diverse online channel continues to grow for BPC shopping
- The consumer
- 92% of consumers purchase beauty and personal care products
- Figure 4: France: Products purchased in the last year, 2022
- Grocery retailers the most popular destination for buying BPC
- Figure 5: France: Where they purchased beauty and personal care items in the last 12 months, 2022
- Stockpiling, shopping around for the best prices and opting for lower-priced products
- Figure 6: France: beauty and personal care products buyers cost savings measures, 2022
- Efforts to minimise packaging waste will win customer loyalty
- Figure 7: France: attitudes to innovations, 2022
- Convenience of one stop BPC destination makes supermarkets appeal
- Figure 8: France: attitudes to innovations, 2022
- Companies and brands
- Figure 9: France: Leading beauty specialists: shares of all beauty specialists’ sales, 2021
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Issues and insights
- How can BPC retailers in France help their customers through the income squeeze?
- How can BPC retailers reach their future customers?
- Emphasise pleasure and fun
- Use social media
- Find new ways for consumers to interact and engage with beauty
- Build a community
- How can BPC retailers in France help their customers through the income squeeze?
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The market
- Spending rebounded in 2021, but has not reached pre-pandemic levels
- Figure 10: France: Consumer spending on beauty and personal care (including VAT), 2017-22
- Beauty specialists’ sales recover
- Figure 11: France: Health & beauty specialists’ sales (excluding VAT), 2017-24
- Channels to market
- Spending rebounded in 2021, but has not reached pre-pandemic levels
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Market drivers
- Inflation and the Ukraine conflict are holding back economic growth
- Figure 12: France: key economic projections, annual percentage change, 2019-25
- A government “shield” on energy price rises is protecting consumers to some degree
- But consumer spending power is still constrained
- Figure 13: France: Financial confidence trend data, 2022-23
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- Figure 14: France: Anticipated behaviour changes as a result of rising prices, 2022-23
- Soaring inflation in personal care
- Figure 15: France: Consumer prices * of personal care items, Annual % change, 2017-22
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- Figure 16: France: Consumer price inflation (HICP *) on personal care products and services, annual % change, 2021- 23
- The income squeeze is affecting BPC shopping behaviours
- Figure 17: France: Income Squeeze Shopping Behaviours in BPC, 2022
- Beauty trends
- The impact of social networks on the consumption of beauty products
- Figure 18: France: Beauty/grooming routine behaviours, 2023
- Digital lifestyles may impact demand
- Figure 19: France: Beauty/grooming routine behaviours, 2023
- Sustainability issues are still important
- Figure 20: France: Sustainability behaviours in BPC, 2022
- Inflation and the Ukraine conflict are holding back economic growth
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Purchasing of beauty and personal care products
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- Figure 21: France: Products purchased in the last year, 2022
- Women aged 16-34 biggest purchasers
- Figure 22: France: beauty and personal care products buyers by gender and age, 2022
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Channels used to purchase BPC products
- Consumers shop mostly in-store for beauty and personal care products
- Figure 23: France: in-store and online buyers of beauty and personal care products, 2022
- Delivery key to younger online beauty shoppers’ purchasing decisions
- Figure 24: France: in-store and online buyers of beauty and personal care products, by age, 2022
- Consumers shop mostly in-store for beauty and personal care products
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Retailers shopped at for beauty and personal care products
- Grocery retailers the most popular destination for buying BPC
- Figure 25: France: Where they purchased beauty and personal care items in the last 12 months, 2022
- Amazon popular among all consumers
- Figure 26: France: retailer used to purchase beauty and personal care products, by net monthly household income, 2022
- Grocery retailers the most popular destination for buying BPC
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How consumers would cut back on BPC product spending
- Stockpiling, shopping around for the best prices and opting for lower-priced products
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- Figure 27: France: beauty and personal care products buyers cost savings measures, 2022
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- Figure 28: France: beauty and personal care products buyers cost savings measures, 2022
- Stockpiling, shopping around for the best prices and opting for lower-priced products
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Attitudes towards innovations in BPC products and retailing
- Efforts to minimise packaging waste will win customer loyalty
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- Figure 29: France: attitudes to innovations, returning packaging for reward, 2022
- Convenience of one stop BPC destination makes supermarkets appeal
- Figure 30: France: attitudes to innovations, wider availability of premium brands, 2022
- Pressure on premium brands to deliver greater value
- Figure 31: France: attitudes to innovations, value products equally effective, 2022
- Overwhelmed by choice and looking for shortcuts
- Figure 32: France: attitudes to innovations, demos and reviews online are helpful, 2022
- Efforts to minimise packaging waste will win customer loyalty
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Companies and brands
- An overview of the key players
- 2022 sees post-pandemic rebound
- Digital technology is building omnichannel integration and the in-store experience
- Eco-credentials influence store designs
- Refillables
- Figure 33: France: Leading beauty specialists, sales, 2019-21
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- Figure 34: France: Leading beauty specialists, outlets, 2019-21
- Pharmacies and parapharmacies
- An overview of the key players
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Market shares
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- Figure 35: France: Leading beauty specialists: shares of all beauty specialists’ sales, 2019-21
- Online shopping behaviours persist in BPC post-pandemic
- Sephora leads online as well as in-store
- Figure 36: France: search interest on Google, selected BPC retailers, 12 months, 2022- 23
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Appendix: Data sources, research methodology and abbreviations
- Abbreviations
- Consumer research methodology
- Data sources
- Abbreviations
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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