Bread - UK - February 2005
Bread - UK - February 2005

“The consumption of bread per head of population continues to fall and while the development and marketing of the premium loaf has kept sales buoyant for the last decade, the future market will be characterised by new product activity in healthy eating, speciality/gourmet, and ethnic lines. New developments in premium bread will also appeal on healthy eating or speciality/gourmet terms as consumers look for the ‘extra’ that the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer
The Consumer – Attitudes and Motivations

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
Innovation in the Bread Category
The Future
Forecast