Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition of flat screen television
- Plasma television
- LCD television
- Other television technologies
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Surging LCD and PDP sales are causing the decline of the CRT market
- A market driven by economics, economies of scale, and style
- LCDs and PDPs are changing the way that televisions are sold
- Survey shows satisfied current owners and numerous potential buyers
- Strong manufacturing outlook
- Bright forecast
Market Drivers
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- Introduction
- Standardization of technology enhances accessibility
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- Figure 1: Comparison of select plasma flat panel televisions, 2001 & 2004
- Continuing investment in development by manufacturers
- Flat panel is becoming an everyday luxury
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- Figure 2: Per capita PDI and flat panel sales, 1998-2004
- Design and performance create appeal
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- Figure 3: Total U.S. retail sales of analog direct view, LCD, and plasma televisions, 1999-2004
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- Graph 1: Total U.S. retail sales of analog direct view, LCD, and plasma televisions, 1999-2004
- Number of interested consumers
Market Size & Trends
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- Figure 4: Total U.S. retail sales of flat panel televisions, at current and constant prices, 1999-2004
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Market Segmentation
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- Flat panel television market segmentation
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- Figure 5: Sales of flat panel televisions, segmented by type, 2002 and 2004
- Plasma flat panel televisions
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- Figure 6: Sales of plasma flat panel televisions, at current and constant prices, 1999-2004
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- Figure 7: Unit sales of plasma flat panel televisions, 2001-2004
- LCD flat panel televisions
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- Figure 8: Sales of LCD flat panel televisions, at current and constant prices, 1999-2004
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- Figure 9: Unit sales of LCD flat panel televisions, 1999-2004
Supply Structure
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- THE STATE OF THE MARKET
- COMPANIES AND BRANDS
- Manufacturer sales of plasma flat panel televisions
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- Figure 10: Manufacturer sales of plasma flat panel televisions in the U.S., 2001 and 2003
- Graph 2: Manufacturer share of sales of plasma flat panel televisions in the U.S., 2003
- Manufacturer sales of LCD flat panel televisions
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- Figure 11: Manufacturer sales of LCD flat panel televisions in the U.S., 2001 & 2003
- Graph 3: Manufacturer share of sales of LCD flat panel televisions in the U.S., 2003
- Traditional CE manufacturers
- Sony
- Sharp
- Samsung
- LG Electronics
- Philips
- Computer manufacturers
- Gateway
- Dell
- Market characterized by wide variety of entrants
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- Figure 12: Number of U.S. flat panel SKUs, by brand and type, 2004
Advertising And Promotion
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- Media spending
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- Figure 13: Measured consumer media spending, by selected manufacturers, 2002 & 2003
- Campaigns focus on experiential factors
- Co-promotions, prizes and incentives
- Promotion through product placements
Retail Distribution
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- Introduction
- Flat panel televisions as widespread as Wal-Mart
- Prices declining for LCD and PDP
- Compared to CRT, flat panel TV still a high-tech sale
- Crossover between suppliers and retailers
- In-store shopping experience
- Brand penetration by select electronics retailers
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- Figure 14: Flat panel brands carried by Best Buy and Circuit City, by type, 2004
- Brand penetration by select discount retailers
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- Figure 15: Flat panel brands carried by Wal-Mart and Target, by type, 2004
The Consumer
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- Introduction
- Early lifecycle video products (ELVP)
- Flat panel television ownership
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- Figure 16: Incidence of owning flat screen televisions and ELVPs, May 2004
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- Figure 17: Incidence of owning flat screen televisions and ELVPs, by gender, May 2004
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- Figure 18: Incidence of owning flat screen televisions and ELVPs, by age, May 2004
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- Figure 19: Incidence of owning flat screen televisions and ELVPs, by household income, May 2004
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- Figure 20: Incidence of owning flat screen televisions and ELVP, by household size, May 2004
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- Figure 21: Incidence of owning flat screen televisions and ELVPs, by presence of children, May 2004
- Flat screen and plasma television ownership details
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- Figure 22: Duration of flat screen television ownership, May 2004
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- Figure 23: Size of flat screen TV owned, May 2004
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- Figure 24: Ownership of flat screen television attachments, May 2004
- Viewing experience with flat screen/plasma screen televisions
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- Figure 25: Overall product experience, May 2004
- Intended flat screen purchases
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- Figure 26: Technology adoption status of consumers, May 2004
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- Figure 27: Early adopters and early majority consumers, by age, May 2004
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- Figure 28: Early adopters and early majority consumers, by household income, May 2004
- Intended future purchases of emerging technology products
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- Figure 29: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, May 2004
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- Figure 30: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by household size, May 2004
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- Figure 31: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by age, May 2004
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- Figure 32: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by household income, May 2004
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- Figure 33: Incidence of intention to buy a flat screen television, plasma screen television or other ELVP in 2004, by race/ethnicity, May 2004
- Summary
- Current owners
- Flat screen and plasma ownership details
- Early adopters and early majority consumers
- Intent to buy ELVP and flat screen televisions in 2004
Future & Forecast
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- FUTURE TRENDS
- Manufacturers have been gearing up for production boom
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- Figure 34: Market share of leading large-area TFT LCD panel suppliers, 2004
- Consumers and retailers will ride everyday luxury wave
- Impact on RPTV and CRT
- Shift from style to performance
- MARKET FORECAST
- Overview
- Television category
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- Figure 35: Forecast of U.S. retail sales of televisions, at current and constant prices, 2004-2009
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- Graph 4: Forecast of U.S. retail sales of televisions, at current and constant prices*, 2004-2009
- Flat panel televisions
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- Figure 36: Forecast of U.S. retail sales of flat panel televisions, at current and constant prices, 2004-2009
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- Graph 5: Forecast of U.S. retail sales of flat panel televisions, at current and constant prices*, 2004-2009
- Forecast Factors
Appendix: Trade Associations
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