China Format and Texture Trends in BPC Market Report 2022
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“Consumers’ pioneering spirit for trying new formats/textures is high and the passion is shared across the majority of consumers, offering room for manufacturers to explore the innovation opportunity. Brands could leverage the power and mildness of natural ingredients while focusing on good absorption features to boost perceptions of efficient delivery. Brands could borrow from the concepts of cosmetic procedures to introduce new formats/textures that hold associations with potency to attract potent-savvy younger consumers. The oil format is gaining traction and has the potential to reach different categories by addressing the pain points from different skin types.”
– Renee Gu, Senior Analyst
Key issues covered in this Report
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