China Attitudes towards Prestige BPC Products Market Report 2022
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“Younger entry in the category becomes prevailing and brands are now required to act fast and dig deeper product offering diversifications and channels strategies to better accommodate younger consumers’ needs on functional benefits and sensorial experience during use. Also lead the conversation and movement in tackling pressing social issues to build stronger emotional connection with consumers. Benefiting from COVID-19, online channel further boomed and serves as a place to both gather information and make orders. But brand counter still plays an important role in guiding trials to appeal young consumers and providing services and consultation to impress mature women. Brands can continue to polish the services and offer on both online and offline channels, to deliver a more seamless and effortless shopping experience.”
– Renee Gu, Senior Analyst
This report covers the following issues:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.