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Biography
![]() Research Analyst About Esther LauEsther joined Mintel in March 2014 as an analyst specialising in the Chinese food and drinks market. Prior to joining Mintel, she worked at an exclusive online social media company in high-end event management and analysing luxury consumption behaviour in China, identifying trends and opportunities to optimise digital marketing strategies. Esther has a distinction in MSc Project and Enterprise Management from University College London.
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