Jenny Li joined Mintel in 2021 as Category Director of Food and Drink, and Foodservice. Prior to Mintel, she has 10 years’ research experience focusing on social media intelligence and retail market research. She currently leads a team of analysts based in Shanghai who are responsible for publishing China market research reports. Jenny has a mixed educational and life background in Australia and China, holds a Bachelor's Degree from the University of Sydney, and a Master's Degree from the University of New South Wales.