China Marketing to Gen Z Market Report 2022
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
“The key to marketing to Gen Z is understanding their diversity and inclusivity. They are more open to new thinking, culture, trends and lifestyles, while at the same time, well aware of the learnings older generations have left them. That is partly why they appear so complicated. In terms of lifestyle they can be both frequently sporting and frequently stay up late. In terms of financial situation, they can be both hard working to ease family financial pressure and borrow to buy new-tech gadgets. In terms of brand personality, they openly embrace both modern and classic, advanced and traditional. These findings show that, given the uncertainty of the economic situation and pandemic, young consumers are chasing their own independent personal life values. For brands, it is crucial to respect all different choices and think in the same way the young generation do – equal communication, daring to express, and sparing no effort to love what they love.”
– Gloria Gan, Lifestyle Analyst
Key issues covered in this Report
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.