US Women’s Wellness Market Report 2022
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This report provides comprehensive and current information and analysis of the womens’ wellness market including womens’ health market size market size, anticipated market forecast, relevant market segmentation, womens’ health market share, and industry trends for the womens’ wellness market in the US.
A quarter of women prefer not to interfere with their body’s natural processes when it comes to health, meaning brands will want to promote their role in a holistic wellness journey that includes diet, exercise, and mindfulness activities.
Women’s wellness is in a time of transformation, which will require brands to pivot or lose out. Shifts in societal priorities and demographics, namely an aging population, are pulling the maternal journey from center stage and replacing it with issues related to menopause and aging. The menopausal audience has been long underserved and knows it. Brands that address this large cohort will be welcomed.
Another adjustment required will be responding to a younger generation with a more fluid view of gender and a large cohort of those who identify as LGBTQ+ being on the maternal journey, all of which will require brands to rethink and adapt to what it means to be a woman and what is meant by “women’s” wellness.
While product efficacy is of utmost importance among women, brands will also be expected to go beyond providing a product, to providing a measurable service, including education. There’s a call for education related to life events, before, during, and after they occur. The pandemic intensified the spotlight on health and wellness. While the wellbeing of the family remains a leading concern for women, they’re picking their heads up from the maelstrom and focusing attention on personal needs. However, many are being met by policy issues that appear to restrict their personal rights, and will look for brands to represent them, validate them, and advocate for them.
Read on to discover more about the Women’s Wellness consumer market, read our US Sleep Health Market Report 2021, or take a look at our other Healthcare and Medical Market research reports.
Brands include: Always, Awesome Woman, Birchbox, Mira Beauty, Liquid Grids, Thinx, Motherhood Understood, Pure Leaf Tea, Bondi Boost, Legendairy Milk, First Response, Nutrafol, Nicole Crowder, World Market.
This report, written by Jennifer White Boehm, a leading analyst in the BPCH sector, delivers in-depth commentary and analysis to womens’ wellness market research, to highlight current trends and add expert context to the numbers.
The COVID-19 pandemic intensified the spotlight on health and wellness, with women’s wellness being no exception. An aging population provides opportunity for brands to cater to the needs of older shoppers, looking beyond pregnancy to include the menopausal journey and other age-related issues.
Jennifer White Boehm
Director, US BPCH Reports
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