UK Colour Cosmetics Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Colour Cosmetics Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest colour cosmetic market trends and consumer behaviours affecting your business. Get a 360° view of the colour cosmetic industry, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Inflation will drive the colour cosmetics market growth in 2023. Despite the cost of living crisis, purchase activity remains steady and the prestige beauty segment is set to outperform as women look to treat themselves to affordable luxuries amid the current income squeeze. The continued return of usage occasions as British lifestyles return to normal following the pandemic will also support the recovery of the colour cosmetics market.
The popularity of dupe innovation poses a threat to the colour cosmetics market, particularly as those who are purchasing the broadest repertoire of makeup products are most interested in cheaper copies of premium products. To mitigate this trading down, prestige beauty brands can strive to convey results and quality, as seen with Lululemon’s pop-up within the fashion industry.
Priorities around finding easy-to-use products signals opportunity for brands to innovate in the colour cosmetics industry. In-pack applicators can make applying makeup simpler on the basis that the tool is specifically designed for that product.
To learn more about the UK Colour Cosmetics Market, including a five-year forecast, consumer behaviour analysis, and market opportunities recommendations, purchase our full UK Colour Cosmetics Market Report.
L’Oréal, Boots, Coty, Estée Lauder, MAC, Nails.Inc, Chanel, Rare Beauty, Ki8ko, KVD, Guerlain, Beauty Pie, Typology.
This report, written by Maddie Malone, a leading beauty analyst, delivers in-depth commentary and analysis to highlight trends in the colour cosmetics industry market and add expert context to the numbers.
A combination of inflation driving up prices, and continued post-pandemic recovery, will boost value growth in the colour cosmetics market in 2023. As women look to treat themselves to affordable luxuries, there will be a greater demand for makeup, signalling opportunity for retailers to maximise by revamping the retail experience. Refreshing the in-store sampling process will appeal to shoppers, whilst enabling them to shop according to product rather than brand will also resonate.”
Maddie Malone
Senior Beauty and Personal Care Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.