China Sparkling Drinks Market Report 2022
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Report Summary
“A resurgence of COVID-19 has made consumers realise the importance of CSD during troubled times. In addition to strengthening emotional connections with consumers and focusing on their home-centric lifestyles, CSD should also proactively cast aside its sugary image with better-for-you offerings. Meanwhile, texture innovation highlights a differentiation approach in sparkling drinks to provide a novel and customised sensory experience.”
– Roolee Lu, Senior Research Analyst
This Report will look at the following areas:
- Future market outlook and growth prospects for the next five years
- Latest new product trends and growth opportunities
- Change in consumption trends and reasons for reduced consumption
- Consumption purposes of different sparkling drinks
- Attitudes towards sparkling drinks and interest in product innovation
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Covered in this report
- Definition
- What you need to know
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Executive Summary
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- The market
- Figure 1: Total volume sales (retail and non-retail) and forecast of carbonated soft drinks, China, 2017-27
- Figure 2: Retail value sales and forecast of carbonated soft drinks, China, 2017-27
- Companies and brands
- Extending the cola wars from CSD to sparkling water
- Figure 3: Leading carbonated soft drink companies, by retail value share, 2020-22
- Free from potassium sorbate becomes a new ‘zero’
- The consumer
- Sparkling drinks witness increased popularity
- Figure 4: Consumption usage, 2022
- Sugar is the major obstacle to CSD consumption
- Figure 5: Reasons for reduced consumption, 2022
- Fortified nutrients and mild carbonation are noteworthy NPD directions
- Figure 6: Interest in product concepts in CSD, 2022
- Sparkling water stands out in hydration while relaxing is the primary purpose for sugary CSD
- Figure 7: Consumption purpose, 2022
- Sparkling texture can help rejuvenate juice consumption
- Figure 8: Interest in innovation, 2022
- Pay attention to DIY needs given home-centric lifestyles
- Figure 9: Attitudes towards sparkling drinks – select items, 2022
- What we think
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Issues and Insights
- Utilise texture innovation to differentiate
- The facts
- The implications
- Figure 10: Pepsi Nitro, US, 2022
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- Figure 11: Loftiwater, US, 2022
- Tap into in-home mixology trend with sparkling mixers
- The facts
- The implications
- Figure 12: Perrier x SelvaRey, US, 2022
- Figure 13: Product examples of sparkling mixer, Australia & UK, 2021
- Position soda makers as a cost-effective and ethical solution
- The facts
- The implications
- Figure 14: PepsiCo flavours for SodaStream, UK, 2022
- Utilise texture innovation to differentiate
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Market Size and Forecast
- Slowdown in total consumption growth due to loss in non-retail channels
- Figure 15: Total volume sales (retail and non-retail) and forecast of carbonated soft drinks, China, 2017-27
- Figure 16: Non-retail volume sales and forecast of carbonated soft drinks, China, 2017-27
- Stronger growth in retail value than volume resulting from price increase
- Figure 17: Retail volume sales and forecast of carbonated soft drinks, China, 2017-27
- Figure 18: Retail value sales and forecast of carbonated soft drinks, China, 2017-27
- Slowdown in total consumption growth due to loss in non-retail channels
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Market Factors
- Changing lifestyles given resurgence of COVID-19
- Figure 19: Change in spending – spent more, 2020-22
- Coke became a ‘hard currency’ during lockdown
- Major players raise prices following growing cost of main raw materials
- Figure 20: Trading up and down plans – non-alcoholic drinks, 2021-22
- Changing lifestyles given resurgence of COVID-19
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Market Share
- Strengthened duopoly driven by sugar-free products
- Figure 21: Leading carbonated soft drink companies, by retail value share, 2020-22
- Figure 22: Leading carbonated soft drink companies, by retail volume share, 2020-22
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- Figure 23: New celebrity endorsements of Coca-Cola, China, 2022
- Figure 24: New celebrity endorsements of Pepsi-Cola, China, 2022
- The cola wars extend to sparkling water
- Figure 25: Genki Forest Cola Flavoured Sparkling Soda Water, China, 2022
- Strengthened duopoly driven by sugar-free products
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Marketing Activities
- Tap into metaverse with virtual idols and concerts
- Figure 26: TMElive x TMELAND x Pepsi, China, 2022
- Utilise esports marketing to expand the audience to gamers
- Figure 27: Coca-Cola x League of Legends and Coca-Cola x EDG, China, 2022
- Upgrade packaging to support circular economy
- Figure 28: Pepsi-Cola unlabeled, China, 2022
- Crossover with adjacent categories to excite consumers
- Figure 29: KellyOne x Wahaha and LELECHA x Perrier, China, 2022
- Tap into metaverse with virtual idols and concerts
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New Product Trends
- Sparkling texture extends to more subcategories
- Figure 30: New non-alcoholic drink* launches, by share of carbonated (Fizzy/Sparkling/Bubbly) texture, China, 2017-22
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- Figure 31: New sparkling* non-alcoholic drink launches, by subcategory, China, 2017-22
- Figure 32: Product examples of juice, RTD coffee and nutritional & meal replacement drinks with carbonated texture, China, 2021
- Free from potassium sorbate becomes the fourth ‘zero’
- Figure 33: New carbonated soft drinks launches, by top claim, China, 2017-22
- Figure 34: New sparkling water launches, by top claim, China, 2017-22
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- Figure 35: Product examples of sparkling water with no additives/preservatives, China, 2021-22
- Figure 36: Product examples of C’estbon FEEL and Nongfu Spring Soda Sparkling Water, China, 2022
- Cola flavour sees a rebound, while tropical fruits are booming in CSD
- Figure 37: New carbonated soft drinks launches, by top flavour component, China, 2017-22
- Figure 38: Product examples of carbonated soft drinks with tropical fruit flavour component, China, 2022
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- Figure 39: Product examples of carbonated soft drinks with mysterious/exotic flavour, China, 2022
- Niche fruits and sea salt become more prolific in sparkling water
- Figure 40: New sparkling water launches, by share of unflavoured/plain flavour, China, 2017-22
- Figure 41: New sparkling water launches, by top flavour component, China, 2017-22
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- Figure 42: Product examples of sparkling water with niche fruit flavour components, China, 2021-22
- Figure 43: Product examples of Genki Forest’s limited edition product for Summer 2022, China, 2022
- Sparkling texture extends to more subcategories
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Consumption Usage
- Flavoured sparkling water still leads consumption increase
- Figure 44: Consumption usage, 2022
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- Figure 45: Consumption usage – flavoured sparkling water, 2020-22
- Unflavoured sparkling water witnesses growing acceptance since 2020
- Figure 46: Consumption usage – unflavoured sparkling water, 2020-22
- Both sugary and diet/light CSD penetration rises
- Figure 47: Consumption usage – carbonated soft drinks, 2021 vs 2022
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- Figure 48: Consumption usage – drinking more, by age, 2022
- Flavoured sparkling water still leads consumption increase
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Reasons for Reduced Consumption
- Sugar is the biggest stumbling block
- Figure 49: Reasons for reduced consumption, 2022
- Concerns about artificial ingredients also impede CSD consumption
- More affluent consumers switch from CSD to sparkling water
- Figure 50: Reasons for reduced consumption, by monthly personal income, 2022
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- Figure 51: Attitudes towards sparkling drinks – select items, 2022
- Sugar is the biggest stumbling block
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Interest in Product Concepts in CSD
- Fortified nutrients can attract most interest
- Figure 52: Interest in product concepts in CSD, 2022
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- Figure 53: Interest in product concepts in CSD, by consumption usage of non-diet CDS, 2022
- Highlighting carbonation level points out a differentiation opportunity
- Using seasonal and cocktail flavours to tap into young generations
- Figure 54: Interest in product concepts in CSD – select items, by generation, 2022
- Fortified nutrients can attract most interest
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Consumption Purpose
- Product innovation can encourage sparkling water consumption
- Figure 55: Consumption purpose, 2022
- Non-diet CSD stands out in lifting the mood
- Figure 56: Consumption purpose of non-diet-CSD – selected items, by age, 2022
- Unflavoured sparkling water can increase foodservice coverage
- Figure 57: Consumption purpose of flavoured sparkling water, by age, 2022
- Product innovation can encourage sparkling water consumption
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Interest in Innovation
- Consumers are very explorative in trying different sparkling drinks
- Figure 58: Interest in innovation, 2022
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- Figure 59: Repertoire analysis – interest in innovation, by monthly personal income, 2022
- Sparkling juice/coffee see increased ranking compared to 2020
- Figure 60: Interest in innovation, 2020 vs 2022
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- Figure 61: Perrier x Starbucks At Home (星巴克家享咖啡), China, 2022
- Gender difference affects interest in sparkling drink innovation
- Figure 62: Interest in innovation – select items, by gender, 2022
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- Figure 63: Ambrosial Pasteurised and Carbonated Yogurt, China, 2022
- Consumers are very explorative in trying different sparkling drinks
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Attitudes towards Sparkling Drinks
- Flavour innovation can keep consumers excited
- Figure 64: Attitudes towards sparkling drinks – select items, 2022
- Sparkling drinks can resolve environmental concerns with upgraded packaging
- Figure 65: Attitudes towards sparkling drinks – select items, 2022
- Females have more interest in homemade cocktails and soda makers
- Figure 66: Attitudes towards sparkling drinks – I’m willing to make alcoholic drinks (a) with sparkling drinks on my own, by gender and age, 2022
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- Figure 67: Attitudes towards sparkling drinks – agree, by gender and age, 2022
- Flavour innovation can keep consumers excited
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Food Personas
- Who are they?
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- Figure 68: Food personas, 2022
- Figure 69: Food personas, by generation, 2022
- New trend explorers prefer sparkling water, while more emotional eaters choose non-diet CSD
- Figure 70: Consumption usage – drinking more, by food persona, 2022
- Critical shoppers pay special attention to nutrients, while new trend explorers favour innovative taste
- Figure 71: Interest in product concepts in CSD, by food persona, 2022
- Who are they?
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Appendix – Market Size and Forecast
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- Figure 72: Total volume sales and forecast of carbonated soft drinks, China, 2016-26
- Figure 73: Retail value sales and forecast of carbonated soft drinks, China, 2016-26
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
- Methodology
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