China Nutrition Knowledge Market Report 2022
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“The newly updated dietary guidelines and ready-to-proliferate industry standards are anticipated to drive food and drink brands and manufacturers to work on developing credible products. Meanwhile, consumers have also developed clearer “likes” towards ingredients that demonstrate clear and specific functions and “dislikes” if the ingredients’ functions are vague or not backed up with science. Future opportunities include narrowing down vitamins’ specific health benefits, improving plant protein’s protein quality, as well as justifying the efficacy of botanicals’ health functions.”
– Catherine Liu, Senior Research Analyst
This Report discusses the following key topics:
• Key market factors influencing the health and nutrition industry
• Innovative marketing strategies and new product trends
• Tracking changes in consumer awareness of nutrition information on food product packaging and their willingness to trade up to specific nutritional features
• Tracking changes in consumers’ associations with botanical ingredients’ immune-enhancing benefits
• Consumers’ brain health status and their consumption needs in different brain health functional ingredients
• Perceptions of different protein sources
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.