China Trends of Online Retailing Market Report 2022
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“Sales value of online retailing has maintained positive growth in the past five years, but the growth has slowed down considerably. To stand out in fierce competition, online shopping platforms and brands should continue focusing on delivering high-quality products and services to consumers, as these are the most critical aspects determining their purchase decisions online. In addition, online shopping can be positioned as a modern lifestyle, and brands/platforms can adopt more novel marketing approaches, such as adding fun elements and providing a sense of relaxation, to help consumers enjoy their online shopping more.”
– Binyan Yao, Research Analyst
Key Issues covered in this Report
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.