China Attitudes towards Luxury Market Report 2022
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“Treating oneself is increasingly becoming an important driver for consumers’ spending, and it is particularly true when looking at consumers’ definitions of luxury which has evolved towards words that evoke spiritual enjoyment, such as “indulgence” and “pleasure”. Consumers value the nice experience and feelings brought about by having a luxury item more than the object itself. Chinese consumers today hold immense pride for their local cultures and traditions. International luxury brands would need to pay particular attention to this sentiment and adopt a better way to connect with the Chinese consumers. Showing genuine understanding and respect to Chinese cultures and coming closer to the local lives of people could be a winning strategy for luxury brands looking to thrive in the China market.”
– Jocelyn Dong, Research Analyst
This Report looks at the following areas:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.