US Men’s and Women’s Clothing Market Report 2022
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The US Men’s and Women’s Clothing Market Report 2022 identifies consumers’ purchasing habits of men’s and women’s clothing, purchase factors, and the impact of inflation on the US clothing market. This report covers the US apparel market size, market forecast, market segmentation and industry trends for the US men and women apparel market.
After two years of lockdowns and COVID-19 restrictions, consumers want to dress up more again as they return to prepandemic routines. As a result, the men and women apparel market has experienced sales increases and continues to do so. The US apparel market size is expected to grow by a further 7% or more. This growth accounts for both sectors: the men’s clothing market and the women’s clothing market.
Following the insights of Mintel’s US apparel market report, the women’s clothing industry, as well as men’s, is expected to experience another admirable sales bump in 2022 as it continues on its path toward stabilisation following years of massive disruption during the pandemic.
Inflation is at a record high and is artificially driving up US clothing market sales. This poses the biggest threat to the US apparel market as it will cause consumers to restrict their purchases to the necessities. Inflationary effects will likely continue through the first half of 2023 and are likely to stay flat in 2024.
It will also impact where consumers shop in the US clothing market, and what items they buy. Value-oriented retailers of men and women apparel will be favoured. It is important for retailers to look for new sources of US apparel market revenue which could include unisex clothing, partnerships with other brands in the US clothing market, and social commerce.
The US apparel market is expected to stabilise and expand at a slow but steady pace. Men and women apparel retailers can look to connect with current and new customers by highlighting DEI and sustainability initiatives, participating in the circular economy, and continuing to invest in tech and digital shopping experiences.
One of the biggest opportunities in the US clothing market is the continuous innovation that’s elevating the multichannel shopping experience, one that will eventually include the metaverse as a common place for customer and brand interaction. Men and women apparel retailers should lean into new ways to bring the benefits of in-person shopping to the digital channel.
To discover more about the US Apparel Market, read our US Online Apparel Retailing Market Report 2022, or take a look at our extensive Fashion Market Research.
Products: Jeans, pants/slacks, suits, T-shirts, blouses, sweaters, dresses, skirts, jackets/coats, blazers, shorts and workout clothes (tops and bottoms).
Brands: Zara, H&M, Uniqulo, Mango, Asos, Kohl’s, YouTube, TikTok, and many more.
This report, written by Diana Smith, a leading analyst in the Retail & eCommerce sector, delivers in-depth commentary and analysis to highlight current trends in the US clothing market, and adds expert context to the numbers.
The men and women apparel market continues to show resiliency amid constant retraction and expansion as it responds to a surplus of outside factors. For the foreseeable future, the biggest threatening headwind is inflation, which is pulling the US clothing market toward another period of retraction. Men and women apparel retailers and brands must be focused on highlighting value, while at the same time, looking out ahead to invest in the appropriate digitisation that is shaping the future of fashion and will safeguard their businesses in the years ahead.
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